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IMC Glidden Campaign
Transcript of IMC Glidden Campaign
Drive customers that are seeking Glidden paint to Walmart for purchase Brittany D'Alesandro
Abbey Vogt STRENGTHS:
No Top of Mind Awareness
Shelf-space/Location Glidden Facebook Photo Contest
Pop A Top Glidden Giveaway
Free Glidden Paint Samples
10% Discount OPPORTUNITIES:
In Store Representatives to Educate Customers
Better Ads SWOT ANALYSIS THREAT:
Perceived Low Quality Creative Public Relations Media Sales Promotion Magazine Rollouts
Facebook DIY workshops at Walmart with Glidden professionals held on August 15, 2014.
Event will be advertised through school newspaper and on the twitter.
Tweeting how-to’s, techniques, and other paint facts
Facebook will host the Glidden Room Photo Contest Campaign Specifications Rollout Date: March 15, 2014
Do It Yourselfers Advertisements
Promotions Thank you for your time.