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IMC Glidden Campaign

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by

brittany d'alesandro

on 12 December 2012

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Transcript of IMC Glidden Campaign

A Glidden Campaign What Hue Are You? Brand Strategy Produced by: Create top of mind awareness for the Glidden paint brand

Drive customers that are seeking Glidden paint to Walmart for purchase Brittany D'Alesandro
Maddie Fraser
Cora Kuykendall
Hanwool Lee
Sarah Long
Janelle Paterson
Danny Robertson
Abbey Vogt STRENGTHS:
Innovative
Color Palette
Distribution
History WEAKNESSES:
Advertising
No Top of Mind Awareness
Tired Brand
Shelf-space/Location Glidden Facebook Photo Contest
Pop A Top Glidden Giveaway
Free Glidden Paint Samples
10% Discount OPPORTUNITIES:
In Store Representatives to Educate Customers
Refreshing Location
Better Ads SWOT ANALYSIS THREAT:
Perceived Low Quality Creative Public Relations Media Sales Promotion Magazine Rollouts
DIY
Good Housekeeping
Twitter
Facebook DIY workshops at Walmart with Glidden professionals held on August 15, 2014.

Event will be advertised through school newspaper and on the twitter.

Tweeting how-to’s, techniques, and other paint facts

Facebook will host the Glidden Room Photo Contest Campaign Specifications Rollout Date: March 15, 2014
Market Breakdown:
Millennial Demographic
Do It Yourselfers Advertisements
Magazines
Promotions Thank you for your time.
Full transcript