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Obama's Social Media


Robert Taylor

on 3 June 2013

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Transcript of Obama's Social Media

Social Media of Obama v. Romney Campaign Themes Barack Obama Mitt Romney Focus: Economy Focus: Social Progress Both candidates tooled their pictures and campaign messages to encourage voters to focus on certain themes. In this election, Romney focused on the economy, while Obama tended to focus on progress. For example: Romney's picture claiming "America cannot 'afford' four more years of Obama. "Afford" is a term usually related to money, encouraging voters think about the candidates within the context of the economy. = 1,000,000 "likes" Number of Posts on Election Day 66 9 6 6 Most Retweeted Tweets of All Time 1. Barack Obama 2 0 2. Barack Obama 800K+ retweets 3. Justin Bieber 220K+ retweets Twitter Tactics: Twitter Tactics Obama's most tweeted word was President. His campaign never mentioned Romney's twitter handle, ensuring that viewers are never a click away from reading Romney's
page Endorsements on Mitt Romney Will Ferrell Natalie Portman Rashida Jones Magic Johnson 250K+ retweets Stevie Wonder Kevin Hart Jon Hamm Jennifer Lopez Alicia Keys Will Ferrell Will Do Anything To Get You To Vote 19,000+ Likes 4,878,800+ Views CEO Tom Stenberg CEO Paul Munsch Most "Liked" Facebook Posts... of all time! 1. 2. 3. 1. Barack Obama- "Four More Years", 4,500,000+ likes 2. Barack Obama- "Thank You", 2,000,000+ likes 3. Mark Zuckerberg- Wedding Announcement, 1,500,000+ likes Romney's most tweeted word was @BarackObama.When criticizing the President, Romney's campaign directed messages to Obama's twitter handle, leading readers to Obama's page. Barack Obama
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