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Writing for public speaking isn’t so different from other ty

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Cassie Buchignani

on 20 August 2014

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Transcript of Writing for public speaking isn’t so different from other ty

Audience Analysis
As you think of ways to appeal to your audience, ask yourself:
What do they have in common? Age? Interests? Gender?
Do they know as much about your topic as you, or will you be introducing them to new ideas?
Why are these people listening to you? What are they looking for?
What level of detail will be effective for them?
What tone will be most effective in conveying your message?
What might offend or alienate them?

What's different about a speech?
Writing for public speaking isn’t so different from other types of writing.
You want to:
Engage your audience’s attention
Convey your ideas in a logical manner
Use reliable evidence to support your point
BUT public speaking favors some writing qualities over others.
Your audience is made up of listeners.
They only have one chance to comprehend the information.
The content of the speech and your delivery must fit the audience.

What's your purpose?
People have gathered to hear you speak on a specific issue, and they expect something out of it immediately.
You need to have an immediate effect on your audience.
The purpose of your speech is to get the response you want.

Creating an Introduction
People want to be entertained.
Get their attention, otherwise known as “The Hook”
Think about how you can relate to these listeners and get them to relate to you or your topic.
Appealing to your audience on a personal level captures their attention and concern, increasing the chances of a successful speech.

Creating an Introduction cont'd
Establish context and/or motive
Explain why your topic is important.
Consider your purpose.
Connect the material to related or larger issues as well.
Get to the point
Tell your listeners your thesis right away and explain how you will support it.
Moving from the intro to the body of the speech quickly will help keep your audience interested.

Establish Your Purpose
What do you want the audience learn or do?
If you are making an argument, why do you want them to agree with you?
If they already agree with you, why are you giving the speech?
How can your audience benefit from what you have to say?

Types of Attention Getters
Audio-Visual (music, picture, poster, etc.)
Serious or funny story
Startling statement, fact, or statistic
Use an example
Personal reference


Body of a Speech
Contains all of your main ideas and supporting details.
This is the heart of your speech.

Ways to Organize
Chronological – order by time
Speech Topic: Pop Music
1960s, 1970s, 1980s, etc.
Most histories and narrative stories are arranged this way.

Order of importance – going from least important to most important or vice versa.
Speech Topic: American Democracy
Most important – President, Vice President, Secretary, Treasurer, etc. – Least Important

Speech Topic: Revolutionary War
Causes: heavy taxation, limited freedoms
Effects: Americans declared independence
Historical and political speeches are arranged this way

Spatial Order – writing about space in relation to you
Speech Topic: White House
Rooms are open to the public, rooms only staff can use, rooms only President’s staff can use, President’s Office.
Describing things left to right, up to down, or starting with an object and describing the things around it.

Speech Topic: How could it is in Mrs. Holmes’ room
Problem: cold room
Symptoms: students getting frostbite, can’t focus, uncomfortable
Solutions: get custodians to turn up heat, allow students, to keep blankets in class, allow students to go get jackets
Best solution: Ask custodian to turn up heat
Why? Because it is logical and the most effective for everyone.

Words or phrases that relate one idea in your speech to the next.
Helps the audience understand a new or different idea about to be discussed.
Transitions tie a speech together.

Transition Examples
The next point I’d like to make is…
Moving right along…
That brings us to…
In conclusion…
My first point is…
In fact…
Not only …
As you can see from these examples…
First….second…. third…
Now that we have established…

Keeping these points in mind…
Now that we understand…
Let’s begin with…
My next example is…
In the same way…
In a like manner..
In addition to…
Contrast that with…
At the same time…
Now let’s consider…
Creating an Effective Conclusion
Concludes or ends the speech.
Restate your main points, but don’t repeat them.
Relate the purpose of your speech to your audience’s lives to create a connection with your audience, but also reiterate the importance of your topic.


Practicing for Effective Presentation
Recite your speech to a friend or in front of a mirror.
Ask the following questions:
Which pieces of information are clearest?
Where did I connect with audience?
Where might listeners be confused about my argument or description?
Where might listeners become bored?
Where did I have trouble speaking clearly?
Did I stay within my time limit?
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