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Marketing Proposal Presentation

Marketing proposal regarding meal times
by

Andrew Washuta

on 21 May 2013

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Transcript of Marketing Proposal Presentation

Project Proposal Marketing Situation Analysis Lack of dining options that offer meal exchange
for students after eight o'clock What
exactly
is
the
problem? A
location
on campus
that caters to
students' needs
as well as having the
meal plan option after
8 PM when all locations are
closed. This would save us, the
students, money that goes to waste
at the end of each semester with leftover
meals, while providing a dining option for a
nightly meal amidst a long study session for an exam. { } Study find demograpic interested
or uninterested in plan students faculty execute study based on survey

secondary research COMPETITORS IS THERE INTEREST? RECOGNIZE ALTER-
NATE SOLUTIONS INFORMATIVE SURVEYS Sample
Design sample survey question:
how interested would you be in a location that accepts meal plan after 8? late night ross-brooks This would mean creating a sample correctly identifying the number of students who
purchase from late night
miss dinner after eight
as well as recognizing
students feelings of leftover meals at the end of the semester
students' willing to use meal plan after eight simply extending dining hours
&
ross-brooks late night
meal plan options businesses downtown that accept knight card / 7 point scale Statistical Analysis Upon collecting research data from the survey
inputting data into excel identify outliers in the sample
of students and faculty means, variance between data relating to interest of "late night meal plan." regression, trend-line based on data Random
Selection Ultimately must
identify the needs and wants of the students Draws from our sample so we can draw data about our target market Solution? &
SECONDARY SURVEY FINALIZATION OF DATA PRESENTATION/CONCLUSION April 10 April 1 March 30 March 1 TIMELINE TIMELINE TIMELINE TIMELINE
Full transcript