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Fontbonne Enactus Spring 2015
Holly Rogerson 2 March 2015
Transcript of Fontbonne Enactus Spring 2015
Some cities economies decline, rather than grow, due to factors such as:
Lack of investment
Migration - Brain Drain
Poor education and health
Decrease in tax revenue
Small Business Owners
Ferguson Burger Bar and More
9120 W. Florissant Avenue
St. Louis, MO 63136
6800 Wydown Boulevard
Clayton, Missouri 63105
Less than 1,000 full-time undergraduates
Located minutes from Forest Park and downtown St. Louis
Our Enactus team has
Monrovia, Liberia Population decline of -11% since 1990
Monrovia, Liberia Recently plagued by the Ebola virus, causing panic and quarantine.
Detroit, Michigan Population decline of -33% since 1990
Detroit, Michigan Due to the closing of automobile plants starting in 1980s.
...And a little closer to our home
"America, Wake Up"
Owner and Operator
Riots outside the Burger Bar and More after the grand jury announcement.
Charles opened the Burger Bar on Friday, August 8th 2014
Michael Brown was shot Saturday, August 9th 2014
The Ferguson Burger Bar and More is hardly a quarter mile down the road from the Quick Trip near the site where Michael Brown was shot.
Taken by our own Celeste Herrmann during one of our many visits to Ferguson.
Charles has struggled with loss of inventory due to power outages, loss of customers, and the poor image problems of his location in Ferguson.
Connections for catering
Advertisements: cups with logo, bags with logo, business cards, punch cards
Word of mouth advertising
Use Charles' notoriety in the news
Business entrepreneur seminars
Teach metrics and inventory
Teach social media marketing
Punch cards- repeat purchases
Build a Website
Eliminate cable TV
Apply changes that will attract more customers, generating higher profits
Benchmark with similar successful businesses
Survey data - remove poorly-selling products to cut down on waste and reduce product costs
Vice-President of Marketing
See the boarded-up windows
See the graffiti and deteriorating buildings.
Military presence on civilian streets.
Making world news headlines.
Mike Brown Sr. at Ferguson Burger Bar and More