Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Tutti Frutti Prostart:Marketing Project

No description

Vanessa Gorgonia

on 7 April 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Tutti Frutti Prostart:Marketing Project

Tutti Frutti's NEWEST endeavor!
Tutti Frutti is launching a new addition to their already popular frozen yogurt store!
They are allowing customers to create their own custom-made frozen yogurt in a matter of a few minutes by using liquid nitrogen.
"Word of mouth " and use of social media promotions
Disposable incomes; tend to spend on immediate gratification items, especially products with prestigious or individuality value

Great way for bonding for approximately $15 versus $30-$40 for dinner or a movie

Tend to turn to indulgence foods for stress or celebration
Target Market
Baskin Robins
Cold Stone
Direct Competition
Direct Marketing: Facebook
Special Pricing: Coupons
Relationship Marketing: Stamp Cards
Market Strategy Proposals
Growth in the ice cream and frozen dessert industry

Significant move towards allowing customers to create own product combinations; product becomes more personal and tailored to specific tastes

Liquid nitrogen is so cold and freezes fast which creates a smoother consistency which is safe to eat, non-toxic,m odorless, tasteless, and 75% of the air we breathe

Stamp cards will create an increase of loyal customers by 100 within 2 weeks
Coupons will boost amount of customers by 50 heads per day by 1 month
Facebook page will increase visits to website and knowledge of new concept by 5,000 in 1 year
Young Adults (Ages 16-24)
Vanessa Gorgonia
ProStart 2
March 28, 2014
Full transcript