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Food Allergy Prevention & Religious Preference : A Visual System for Communicating Ingredients in Dining

Food Visual System

Bryan Chen

on 6 November 2012

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Transcript of Food Allergy Prevention & Religious Preference : A Visual System for Communicating Ingredients in Dining

TIMELINE Research – local food dishes/ingredients
Research – use of symbols
Design – ingredient icons
Design – mobile app interface
Test Print Collaterals
Print Collaterals
A VISUAL SYSTEM FOR COMMUNICATING INGREDIENTS IN DINING RELIGIOUS FOOD PREFERENCES Singapore is a multi-religious country due to its diverse ethnic mix of people
Buddhism, Christianity , Hinduism, Islam, Taoism
With such diversity, important to define what ingredients dishes contain FOOD MENUS IN SINGAPORE *source: www.foodsmatter.com VIEWS ON FOOD ORDERING ‘So the first thing I did was to get a few sentences about my allergy translated into Mandarin Chinese and Malay. I carry this note around in my wallet and get it out to show the waiters where understanding is suspect. Despite such precautions I have had two incidents since moving to Singapore. ‘

Victoria Vaughan FOOD ALLERGENS Peanuts and Tree Nuts are the leading causes of deadly allergic reactions called Anaphylaxis
In adults, foods that most often trigger allergic reactions:
Shellfish (shrimp, crab and lobster)
Tree nuts (cashew nuts,walnuts)
Eggs Bryan Chen

All about allergies

Food Allergies in children in Singapore

Food that can kill a child

Food Allergies Worldwide – A Population Review

Peanut Allergies in Singaporeans

Peanut free in Singapore
http://www.foodsmatter.com/allergy_intolerance/peanut_treenut/articles/peanut_free_singapore.html MOBILE APP VERSIONS Convenient mobile app that catalogs various dishes and their ingredients
Can sort search results by dish or food ingredients
Allows users to submit their own dish ingredients
Connected with social media sites for easy sharing Mock up of stickers IMPLEMENTATION pasting food ingredient icon stickers on food menus to highlight main ingredients in a dish
More efficient way of updating food menus
Used in school canteens, food courts, hawker centres
warn people of potential food allergens
inform people with religious food preference (eg. Buddhists cannot eat beef) Draft logo variations VISUAL SYSTEM Design consistent visual system that is easily understood across different races, cultures
communicate ingredients without use of language FOOD MENUS IN SINGAPORE FOOD ALLERGY IN SCHOOLS Previously under MoE (Ministry of Education) policy, staff of Singapore schools not allowed to administer any medication to students, even with written parental consent
After an incident at Anglo Chinese School (Junior),a boy had an allergic reaction after eating japanese curry, MoE decided to place a new policy which allows use of the medication in schools
However, nothing done on food vendor’s part to clearly label food *source: www.foodsmatter.com VIEWS ON FOOD ORDERING 'Even though English is the main language it’s harder work than I thought it would be. You are not sure if you have got your point across or if serving staff understand the consequences. A lot of waiters see it as a personal choice, they think I just don’t fancy peanuts.’

Adrian Querzoli, from Australia FOREIGNERS WITH FOOD ALLERGY Foreigners with food allergies face difficulties ordering food
English proficiency of food vendors
Risk ordering food they are allergic to
food menus might not hint at possible food ingredients HYGIENE HYPOTHESIS Allergies are on the rise worldwide
our immune system is not being stimulated the way it used to be, due to cleaner living conditions and widespread use of antibiotics, our immune system is starting to react to proteins that are not a threat to humans FOOD ALLERGY when our immune systems produce antibodies in reaction to protein in food that is normally harmless
Reactions can sometimes cause serious illness and death
Allergies cannot be cured, but can be controlled INITIAL FOOD TOPICS Food photography/ food art
Types of Eating Disorders
How Art Therapy can help people with eating disorders
Dangerous/taboo food MIND MAP: FOOD The allergenic component of the peanut is found in the protein (not the carbohydrate or fat). For this reason peanut oils are not allergenic unless they are contaminated with the protein. Lotus Root Soup DISHES WITH PEANUTS Popiah DISHES WITH PEANUTS Satay Sauce DISHES WITH PEANUTS FOOD ALLERGY IN SINGAPORE 6% of children have food allergies (National University Hospital)
most common food allergies in Singapore: Shellfish, Eggs, Peanuts
Shellfish allergy affects as many as 5 out of every 100 teenagers (NUH)
peanuts the third-most common food allergy here, but cause the most cases of anaphylaxis in Singapore than any other food allergen
Bird’s nest is an allergen that causes anaphylaxis too
Women's and Children's Hospital sees one to two cases of food-induced allergy attacks every month
nobody has died of an anaphylactic peanut reaction in Singapore in the last 20 years, but as incidences of peanut allergy in Singaporean children continue to rise, that may change Source: Elucidare FOOD ALLERGY NUMBERS 150 million people worldwide have food allergies
57 million people have peanut allergies Porridge MENU IN MANDARIN ONLY
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