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Directed Study

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Jessica Margolis

on 3 May 2010

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Transcript of Directed Study

WOMEN/TELEVISION/BRANDING Why do a Directed Study? Research Question Why do women form such intense relationships with television programs (and the individual characters in them), and how can this be reflected in the brand communities they create around them? Literature The Medium is the Massage
By Marshal McLuhan Jessica Margolis-Pineo The Long Tail
By Chris Anderson Reading Television
By John Fiske Textual Poachers
By Henry Jenkins The Feminine Mystique
By Betty Friedan Women Watching Television
By Andrea Press Methodology Trust and Real Action and Control Relationships and Connection 3 Main Themes Major Findings Questions? Thank You! Supplimental Material Consumers and Their Brands
By Susan Fournier Friday Night Lights Television Show Friday Night Lights Blogs Literature Review
Supplimental Reading
Data Collection
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