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Transcript of MEWAH HOTEL
To strengthen its competitive position in the market. It also hopes to build and sustain strong brand equity among businessmen.
NEXT YEAR'S OBJECTIVES
WHAT is the importance of hotel architecture and design ??
to improve the taste of a city
to meet the actual market
People are attracted by the good design
To be the leading global leader in the extended stay market and answering to the unique needs of our guests
To delight and please our guests. We are devoted to making a difference every day.
“Acting with Responsibility”. Our environmental efforts are designed to make a positive difference in the world, in order to ensure our future generation enjoys the same fulfillment that we get today.
To be recognized as the best global luxury service residences, providing 21st century luxury with Singapore’s local charm in its apartments. It aims to achieve this by investing in outstanding facilities and in its people.
To achieve 90% occupancy yearly.
PROFILE OF CHINESE BUSINESSMEN
World: East Asia
Age: Above 30
Income: Above $10k
Occupation: Professional businessmen
Social Class: Upper-class
Lifestyle: Playing golf, going to bars
Personality: Ambitious, competitive, pragmatic
Occasions: Business meetings, conventions, exhibitions
22% of Chinese visitors come for business purpose
Stable political state
Visitors value safety as primary priority during business trips
Singapore-China Free Trade Agreement
Lower corporate income tax of 7%
Increase in number of investments
Strong bilateral ties
91.51% of Han Chinese in China
74.2% of Chinese in Singapore
Exert influence on culture of each country
Singapore’s advancements in technology
New technology strategy
Unknowns with regards to the Chinese credit market
Accumulating more debt than is known
Decline of China’s economic growth is possible in the near future
Affecting the profitability of our serviced apartments
Slight differences in the type of Mandarin accents used and mentalities of the people
Singapore is largely westernized over the years
Chinese might be more conservative
RELATED INDUSTRY TRENDS
Location: Situated close to Changi International Airport (10 Minutes Drive) and Singapore Expo (5 Minutes Drive).
Location: Tampines is further away from CBD area.
Meet Our Staff
Same training for all employees
Emphasizes on service quality
Teamwork is essential
MARKET SKIMMING PRICE
HIGH PURCHASING POWER
High technological devices that promotes efficiency
Impeccable service excellence
To convey to the public
the idea of high status
a brand image
especially under "Travel
and Tour" section
OTHER FORMS OF PROMOTION
Focus on Business to Consumer (B2C) online marketing domain
Creating our very own Mewah Residence Website
Location, contact for further enquiries, pictures of our Service Residence rooms and facilities
Online booking services
Opening of Changi International Airport Terminal 4 in 2017
Aims to cater 16 million more travelers
Increase Changi Airport’s handling capacity to 82 million a year
Boost Singapore’s economy
Marketing for Hospitality and Tourism
MEWAH SERVICE RESIDENCES
Annabelle Ho Hsuen Rong
Izzah Adriana Bte Rossli
Janine Chee Jia Ning
Nur Hafizah Bte Mustaza
Tan Jia Rui Sharlene
Blk 158, Tampines St 12
Why Undifferentiated Marketing
Sole Target Market: Chinese Businessmen
Competitors: The strengths of our competitors are our weakness.
Ranked as second and increase in 34.7%
Why Chinese Businessmen