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Deluxe Corporation

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by

Peter Trandem

on 11 April 2015

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Transcript of Deluxe Corporation

The Deluxe Corporation
Strategies
How does Deluxe Stack up?
Unique to Deluxe is their customizable products and personalized service
Irreplaceable brand image and loyalty achieved via their distinct quality, offerings and employee commitment
International (Canada, Ireland)
Uses direct investment, allowing the company to maintain its “personalized service” approach
Deluxe is not looking for further expansion, as cultural differences would become an obstacle
Strategies at Various SBUs:
Cost saving initiatives
Deluxe has begun using retrenchment to mitigate their losses in a declining industry
Blocking competitors to protect market share
Marketing Solutions and Accessories
Use revenues from checks to expand and develop these SBUs
Marketing Solutions is now the company’s most profitable area

The Deluxe Corporation
Security Paper Printing
Founded in 1919 in St. Paul, MN and currently headquartered in Shoreview, MN
Mission: “To provide integrated information, payment, and related services, that create value for our customers throughout the world”
Industry leader in customizable secure financial documents.

Security Printing Industry
: Secure checks, government forms and other financial and security documents
Evolution of digital substitutes
have decreased demand and forced the industry into a declining stage
Industry firms are being forced to restructure
strengths and strategies to continue to create a sustainable competitive advantage


Shrinking
Industry
Large
Competitors
Consumer
Alternatives
Customer
Relevance
Strategic Group Map
Shift to digital media
Increased demand for laser checks due to more security counterparts as opposed to paper
4 Reasons why businesses still prefer checks over e-payments:
74% of businesses are having “difficulty convincing suppliers to accept electronic payments”
Lack of technological resources to switch to e-payments
Checks contain practical information of payments used to confirm the time they receive an e-payment
Checks allow short-term liquidity
Technological Forces
Financial Success
Environmental and Regulatory Forces
Price of paper rose 21.6% between 2000 and 2010 and is expected to increase further
Federal, state, and local governments continue to use security paper to protect sensitive information
Threat of New Entrants
Buyer Power
Supplier Power
Threat of Substitutes
Rivalry
55.5%
15.7

12.6%
9.9%
6.00%
E-Banking
Digital Services
Checks

Marketing
Forms
Accessories
Other
Buyers demand forcing industry to lower pries and to diversify offerings
Revenues
44.6%
R.R. Donnelley
Quad/Graphics Inc.
Harland Clarke
.3%

5.2%
44.5%
Selling
Asset Impairment
0%
Total Expenses
Expenses
4/01/15
Carmen, Peter, Stephen, Briana, Sarah
Team 16
A+
Security Printing Industry
Security Printing Industry
Stock Comparison
US Geographic Locations
Internal Analysis
Background
External Analysis
9Cell
Key Challenges
How Do Competencies Compare?
Due to it's controlled global presence and selective services, Deluxe is unmatched in customer personalization
Deluxe maintains core revenue via it's inimitable position in it's consumers minds.
Full transcript