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Untitled Prezi

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Mazen Khalil

on 18 August 2014

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Transcript of Untitled Prezi

What is Persuasion?
The Art of Persuasion
So what is the difference between Persuasion and manipulation?
Persuasion and manipulation don't have to come each by itself. A person can use one of them with shades of the other.
When did the art begin?
Aristotle's four reasons for which everyone should learn this art.
1. Truth and justice are perfect; thus if a case loses, it is the fault of the speaker
2. It is an excellent tool for teaching
3. A good rhetorician needs to know how to argue both sides to understand the whole problem and all the options, and
4. There is no better way to defend one’s self.

Aristotle also divided the means of persuasion appeals into three categories; The rhetorical triangle.
The weapons of influence are much more than that.

Any guesses?
The Six main principles of influence
As stated in Robert Cialdini's book: Influence
1- Reciprocity
2- Scarcity.


The foot in the door effect
(Social Proof)
Proof of consistency
Persuasion and debating
Any Questions?
Monroe's motivated sequence
Attention - Need - Satisfaction - Visualization - Action
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