Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Transcript of Untitled Prezi
The Art of Persuasion
So what is the difference between Persuasion and manipulation?
Persuasion and manipulation don't have to come each by itself. A person can use one of them with shades of the other.
When did the art begin?
Aristotle's four reasons for which everyone should learn this art.
1. Truth and justice are perfect; thus if a case loses, it is the fault of the speaker
2. It is an excellent tool for teaching
3. A good rhetorician needs to know how to argue both sides to understand the whole problem and all the options, and
4. There is no better way to defend one’s self.
Aristotle also divided the means of persuasion appeals into three categories; The rhetorical triangle.
The weapons of influence are much more than that.
The Six main principles of influence
As stated in Robert Cialdini's book: Influence
The foot in the door effect
Proof of consistency
Persuasion and debating
Monroe's motivated sequence
Attention - Need - Satisfaction - Visualization - Action