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IKEA's innovation strategy

What are the main innovation fields in IKEA's innovation strategy ?
by

Eléa Lelimouzin

on 17 June 2013

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Transcript of IKEA's innovation strategy

INNOVATION AT IKEA
Figures
Swedish Identity
History

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INNOVATION THROUGH CONCEPT
THROUGH COMMUNICATION
PRODUCT INNOVATION
INNOVATION
THROUGH
VALUES
INNOVATION
Assembly service
Drive service
Furnitures recovery service
Do it yourself
Transform shops into life areas
Innovative services
UPPLEVA's example
1926
Birth of Ingvar Kamprad, founder of IKEA
1943
Creation of IKEA
1948
Range expansion with the introduction of furniture made by local craftsmen
1951
Publication of IKEA's first catalog
1958
Opening of the first IKEA store in Sweden
1981
Opening of IKEA's first store in France
(Paris)
I
K
E
A
ngvar
amprad
lmtaryd
gunnaryd
IKEA's founder initials
Name of his parents' farm
His hometown's name
COLOR
IDENTITY
SMALAND
Cradle of IKEA’s concept
41
countries
154,000
co-workers
millions
visitors in France
billion
turnover in 2012
billion
profits
338
stores
52
€27,5
€3
“Create a better everyday life for many people”
Tag Marketing on Facebook
How to promote IKEA furnitures
Nap area on highway
"Sleep and
Recruitment via packagings
"Assemble
INNOVATION THROUGH CONCEPT
Importance of recruitment
IKEA's philosophy
Design and function at a low price
.
Partnership with Chinese electronics company TCL
Furniture, TV and audio system
DVD and Blu-ray reader
720€
+
-
Complete multimedia system
Good audio quality
Bad quality of television set
Too long to be built
Street Marketing
Moving
Pop-Up
Bus Terminals
"Change the Way You Wait"
Roomvertising
Showroom
Subway
Display
Storage
Balconies
Pop-Up
Lounge
while being close to customers?
Leave relaxed"
Your future"
Full transcript