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Yves Rocher x Miss Lipgloss - Fashion Forum 29 oktober 2013

Draft, nog mee bezig.

Cynthia Schultz

on 15 November 2013

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Transcript of Yves Rocher x Miss Lipgloss - Fashion Forum 29 oktober 2013

Cynthia Schultz
Luuk Willekens
Campagne @
afgelopen week
eerste week 2013
Online advertising
Nieuwsbrieven & in-store communicatie
Campagne opzet: voorbeelden 2012
Resultaten Yves Rocher (1)
Aantal unieke bezoekers is gegroeid met 40% in de eerste 2 weken van de campagne
Meer dan de helft van de unieke bezoekers waren 'new visitors'
Aantal pageviews bijna verdubbeld in de eerste 2 weken van de campagne
Time on site was gemiddeld 6 minuten
Verhoogde make-up verkopen; Cynthia's look is het beste verkocht
Resultaten Yves Rocher (2)
Goed viral effect van de video's op blogs, Twitter, Facebook en Instagram
De video's van de bloggers op YouTube hadden samen meer dan 160.000 views
FB game meer dan 1100 inzendingen
Engagement Rate op Facebook meer dan 51% tijdens de campagne
Samenwerking met o.a. Glossybox en Linda Magazine versterkt het imago van Yves Rocher
Full transcript