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AMBEV (Companhia de Bebidas das Américas)

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on 24 November 2013

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Transcript of AMBEV (Companhia de Bebidas das Américas)

AMBEV (Companhia de Bebidas das Américas)
História da AMBEV
Companhia de Bebidas das Américas
Atualidade
Franquia: Nosso Bar
Produtos AMBEV
Mercado
Modelo das 5 Forças
Análise SWOT
Estratégias AMBEV
Bohemia Confraria
Skol Lemon
Brahma Black
Brahma Fresh
Copa do Mundo
Serrana
Antártica SubZero
Lei Seca
Lei 11705
Cerveja sem álcool
Internacionalização AMBEV
Conclusão
Vídeo Promocional Brahma - AMBEV
Cerveja
- O que é?
- História da Cerveja
Tipos de Cerveja
Cervejas
Brahma
Skol
Bohemia
Budweiser
Antarctica
Stella Artois
Norteña
Corona
Outros produtos
Gatorade
H2OH
Sukita
Pepsi
Água Tônica
Mercado brasileiro estagnado
Expandir e conquistar novos mercados
Aumentar as vendas
Principais Concorrentes:
Grupo Schincariol (Nova Schin e Devassa)
Cervejaria Petrópolis (Itaipava e Crystal)
Heineken (Kaiser)
Full transcript