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Business Model

Key Strategy Tool - Jessica and Maria

Maria Santos

on 27 January 2015

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Transcript of Business Model

Business Model Canvas
Key Partners
Who are our key partners?

Who are our key suppliers?

Which key resources are we acquiring from partners?

Which key activities do partners perform?
Key Activities
Value Propositions
Customer Segments
Cost Structure
Revenue Streams
Key Resources
Customer Relationships
What key activities do our value propositions require?

Our distribution channels?

customer relationships?

revenue streams?
What value do we deliver to the customer?

Which one of our customer's problems are we helping to solve?

What bundles of products and services are we offering to each customer segment?

Which customer needs are we satisfying?
What type of relationship does each of our customer segments expect us to establish and maintain with them?

Which one have we established?

How are they integrated with the rest of our business model?

How costly are they?
For whom are we creating value?

Who are our most important customers?
What key resources do our value propositions require?

Our distribution channels?

Customer relationships?

Revenue streams?
Through which channels do our customer segments want to be reached?

How are we reaching them now?

How are our channels integrated?

Which ones work best?

Which ones are most cost-efficient?

How are we integrating them with customer routines?
What are the most important costs inherent in our business model?

Which key resources are most expensive?

Which key activities are most expensive?
What are the most important costs inherent in our business model?

For what do they currently pay?

How are they currently paying?

How would they prefer to pay?

How much does each Revenue Stream contribute to overall revenues?
Business Model - Smitten Ice Cream
Usage of
Business Model
Describe and classify an entrepreneur business
Explore possibilities for future development in a mature business
Determine where to make strategic investments
Identify risks, compare sensitivities
As receipt for creative managers
As part of a start up development methodology

It is applicable to all schools of thought
Two prominent schools to mention:
Positioning school
Entrepreneur school
Because the name of a business model is associated with an entire way of doing business. It can be used to a complex organizational set up in a single way.
Key Strategy Tools
Business Model
"A business model describes the rationale of how an organization creates, describes and capture value."
Book "
Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers
" by Alexander Osterwalder and Yves Pigneur
Jessica & Maria
Full transcript