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Triple Thread VSG Business Plan Competition

Presentation for the VSG Business Plan Competition.
by

Kyle McCollom

on 16 April 2010

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Transcript of Triple Thread VSG Business Plan Competition

Triple Thread reconciles ex-offenders to society by developing self-worth and soft skills through employment and job-training in the production of quality custom shirts. prison > streets > no income > crime > back to prison prison > home > job > skills > sustainability What is social enterprise? A company that builds social benefit directly into its profit structure Applying market-based strategies to solving social issues. Breaking down the narrow interpretation of capitalism. Gearing profit towards impact rather than just personal gain. Injecting compassion into business and love into the bottom line. 1. Make quality, custom shirts
2. Employ and teach valuable job skills to former offenders.
3. Re-invest all net profits into a non-profit re-entry house in Nashville, Tennessee called Dismas House. The Triple Thread Concept: 2 products quality custom printed shirts

impact associated with purchase Impactful purchase Direct results:
immediate employment
job-training
references
distance from crime Ultimately reduces:
recidivism rates
crime rates
the world's largest prison population
law enforcement costs Quality Shirts at a Similar Price With a product of similar quality and price, customers will choose to buy from Triple Thread because of the direct impact of their purchase. Initial market Our market research shows that the 350+ student organizations on Vanderbilt's campus purchase 16,000 shirts every year, spending at least $160,000 on custom apparel. Secondary Market 1285 university student groups in the Nashville area
1000 non-profits in the Nashville area
762 businesses in Dismas House's zip code Tertiary Market SEC Universities
Southeast businesses
Southeast non-profits In a survey of student leaders at Vanderbilt, 40 out of 45 responders indicated that they would switch to a social enterprise screen-printing company like Triple Thread if given the option. Market research indicates 3 main competitors: Graphic Cow
CustomInk
Dragonfly These competitors offer: quality and price
a convenient billing system that allows each person in a group order to pay separately
in-house graphic designer
individual shirts in a group order are bagged and labeled with the customer's name
free shipping
quick production Barriers to Entry New businesses entering the custom apparel industry must build up a client base - primarily by word of mouth. Facebook and YouTube will be used as a free means of advertising and directly connecting with our customers. A soft launch period will establish a small customer basis from which to build on. A series of discounted orders will draw new customers. Low initial capitol investment cost of $15,000. Operations Market Marketing Plan soft LAUNCH HARD Launch Location Order Intake Music Row
Discounted or free Select a shirt style from website
Select a design from our website portfolio
or
Email us your own design
or
Describe design via phone or email
Work with our designer to finalize graphic
Production Delivery Local orders are hand delivered
Regional orders shipped via USPS
Risk Full-time manager with production experience
cohesion
consistent contact
stability Former offender population
managing difficulties
modeling other transitional
work programs Owen School of Business
Faculty Fellow
San Francisco Team Students Residents Dismas House Professors Fixed startup cost: $15,000 First year expenditure:
$72,000 First year income:
$37,000 $50,000 gap
covered by grants Finances Break even in year 3 Current funding McFadden's fundraiser - $500 Krispy Kreme fundraiser - $100 Ingram Scholarship Faculty Fellows - $1,220 Total funds raised: $16,820 Vanderbilt Student Government
Business Plan Competition
Presented by: Kyle McCollom asdfsadfdf Corrections Corporation of America grant - $15,000 $2,500 from this competition would finance:
166 hours of website development
a four arm screen printer
a large format printer asdfh sdaf
Full transcript