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To BDC or Not to BDC? How Your Phone Handling Process Affects Your Financial Statement

Chip King's Workshop at the 2012 AutoConnections Conference September 5th - 8th in Las Vegas, NV.
by

Chip King

on 30 September 2012

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Transcript of To BDC or Not to BDC? How Your Phone Handling Process Affects Your Financial Statement

Remember how our customers
used to feel about buying cars? As demand for cars plummeted 2008's Financial Crisis Changed Business Forever And they're not going to take it anymore. Customers are Mad As Hell The Dawn of the Virtual Dealership 40 % of calls never reach the intended agent Answer the Phone! 57 % of caller's information is not collected Exchange Contact Info 80 % of all calls go un-appointed Set Appointments! 27% of calls are off-lined Provide Information Now! How does your dealership compare? Know your competition! Ad dollars shift from Sticks & Bricks tactics... ` To Online Advertising Model 1: Sales Agents Answer Phones Model #2 Rotation Model #3: Cradle to Grave Model #4: Dedicated BDC The cost to make the phone ring = $150 The Web Drives Phone Calls to Your Dealership became more important than ever! The phone is where it's at. How Your Phone Handling Process
Affects Your Financial Statement To BDC or Not to BDC? Chip King Top Performing Dealerships CallRevu
Chip@CallRevu.com
Tweet Chip @CallersJourney
Call Chip 866-204-0920
Your Phone Process is your Control Tower How Do You Get To Here? Chip King
Chip@CallRevu.com
Tweet Chip @CallersJourney
Call Chip 866-204-0920 Thank You! Customers measure us from a distance now: 90 days online -- 7 calls ready to buy -- Eliminate 5...because they can! The Caller's Journey
Full transcript