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Michelle I

on 16 December 2012

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Transcript of PETA

Issues PETA is Concerned With Animals Used for Food
Animals Used for Clothes
Animals Used for Experimentation
Animals Used for Entertainment
Animal Abuse/ Cruelty
Legislation PETA supports Legislation PETA Opposes Influential Actions Court Cases Resources Examples Which Parts of Government does PETA Target? Every part that condones or supports animal cruelty For Example: The EPA (Environmental Protection Agency who requires more animal-based chemical toxicity testing than any other federal agency

And the NIH (National Institutes of Health) who donates and supports animal testing. (Paid UCSF when cruelly experimenting on a monkey named Petra.) Petra, the monkey who endured countless amounts of abuse in the name of science. http://www.peta.org/cfs-filesystemfile.ashx/__key/CommunityServer-Components-ImageFileViewer/CommunityServer-Blogs-Components-WeblogFiles-00-00-00-01-48/2133.PhotoofPetra.JPG_2D00_594x0.jpg What is PETA's Political Ideology? Single issue group, focused on advocating for animals rights. Does PETA Favor One Political Party Over the Other? Nope, PETA is a Section 501(c)(3) nonprofit, educational organization, IRS regulations prohibit them from endorsing a particular candidate or party.

But it generally supports the democratic party via voting. What are its strengths and weaknesses? Strengths: Well Known, Around the World (if you have internet you have access to PETA, Variety of Purposes, and many people support (See first slide), Celebrity endorsements Weaknesses: Failure to Communicate a Clear message (So spread out the true meaning is lost), Sometimes seems a little too radical (recent campaign featuring nude women.), and not taken seriously (had a parody website People Eating Tasty Animals) How Effective is PETA in Achieving its Agenda? They are effective in getting people to talk, and therefore more people become involved. So even if their campaigns seem scandalous they are getting their message out and getting more attention. They don't win all of their court cases but they win some and they have picked up support. Examples EPA toxicity testing requirements on animals HF 589: Banning undercover journalistic investigations that seek to expose potentially unsafe and unsanitary conditions for animals, workers and consumers. PETA asks Congressmen/women to support legislation that would end animal suffering by writing letters
They also protest and campaign as much as possible.

Photo credit http://www.raleighpublicrecord.org/wp-content/uploads/2011/06/peta.jpg PETA v. Doughney: PETA used for trademark infringement, trademark dilution and cyber squating.
Result:The court found Doughney liable under the Anticybersquatting Consumer Protection Act as the domain name was confusing and Doughney had a bad faith intent to profit from using the domain name as evidenced by statements calling for PETA to purchase the domain name from him.
Parody website: http://mtd.com/tasty/ (it used to be PETA.org)

PETA v. SeaWorld: five wild-captured orcas named Tilikum, Katina, Corky, Kasatka, and Ulises (collectively, the “Plaintiffs”), seek a declaration that they are held by the Defendants in violation of Section One of the Thirteenth Amendment to the Constitution of the United States, which prohibits slavery and involuntary servitude. Plaintiffs were forcibly taken from their families and natural habitats, are held captive at SeaWorld San Diego and SeaWorld Orlando, denied everything that is natural to them, subjected to artificial insemination or sperm collection to breed performers for Defendants’ shows, and forced to perform, all for Defendants’ profit. As such, Plaintiffs are held in slavery and involuntary servitude. Plaintiffs also seek an injunction freeing them from Defendants’ bondage and placing them in a habitat suited to their individual needs and best interests.
Result:"As 'slavery' and 'involuntary servitude' are uniquely human activities, as those terms have been historically and contemporaneously applied, there is simply no basis to construe the Thirteenth Amendment as applying to non-humans," Miller stated in his ruling.Source: http://www.nbcsandiego.com/news/local/Judge-Hears-PETAs-Argument-in-Defense-of-Whales-Constitutional-Rights-138974754.html#ixzz2ExxBc2hC PETA uses The Media
Bumper Stickers
Logo Placement/Proceeds
Custom In-Store Promotions
Limited-Edition Co-Branded Products
Event Sponsorship
PETA: 2 million members and supporters
peta2 (PETA's youth division): 1 million supporters
PETA websites: 65,000,000 visits a year
Mailing List: over 2.5 million e-newsletter subscribers
Direct Mail: more than 17 million pieces a year
Social Media
Facebook: Over 1.2 Million Fans
Twitter: Over 190,000 Followers
YouTube: Over 13 Million Views PETA's Marketing Power http://www.peta.org/cfs-filesystemfile.ashx/__key/CommunityServer-Components-SiteFiles/Peta-Images-Main-Sections-Living2/small_2D00_CfLogoBeautyBunny.jpg Do not watch if you can not handle disturbing images/ footage. Involves Brutal Abuse and gore http://www.mccruelty.com/default.aspx http://www.ringlingbeatsanimals.com/ http://www.iamscruelty.com/ http://www.canadasshame.com/ https://secure.peta.org/site/Advocacy?pagename=homepage&cmd=display&page=UserAction&id=3888 http://www.mediapeta.com/peta/Images/Main/Sections/ActionCenter/183PetsmartCrueltyCampaign.gif https://secure.peta.org/site/Advocacy?cmd=display&page=UserAction&id=4087 http://www.kentuckyfriedcruelty.com/ http://bloodyburberry.com/home.asp http://www.peta.org/features/inside-the-australian-wool-industry.aspx http://features.peta.org/GuidetoABCs/ This one is humorous to it, so do not be afraid http://features.peta.org/WhoseSkin/ By clicking the tiny link below will take you to the website of the campaign if you are interested Against Fur Campaign No Experimentation The use of celebrities nude, the Goo Goo Dolls, Sheryl Lee and numerous others clearly caught peoples attention. I for one remember hearing my parents outrage at the matter. They also implement protests, typically involving humans being treated like the animals, if seen one has probably 95% chance of stopping. Article One: Obama and the Fly "Well, I guess it can't be said that President Obama wouldn't hurt a fly. " Says Alisa Mullins, correspondent of The PETA Files. During an interview in June 2009 President Obama was pestered by a fly and killed it instantly. But surprising enough PETA did not through a fit, instead they stated: "our position is this: He isn't the Buddha, he's a human being, and human beings have a long way to go before they think before they act." They then went on to give advice on how to deal with little pests. But I guess what can be said here is that there is forgiveness within this interest group and that they are not 100% radical all the time. http://www.peta.org/b/thepetafiles/archive/2009/06/17/obama-and-the-fly.aspx Article Two: Article 2: PETA Protests "The Hobbit" PETA AMC River East on Friday, wearing horse masks and wielding signs in protest. It seems as though they are protesting in the name of animal abuse and killing of horses in "The Hobbit."
Director Peter Jackson denies claims of twenty-seven animal deaths on screen due to animal abuse
PETA is looking for people to contact Peter Jackson and request that he stops using live animals in his films.
Source: http://articles.redeyechicago.com/2012-12-14/news/35829984_1_peta-farm-animals-protests Article 3: PETA Protesters Take a Stand Against Down Products Sold in Louisville PETA Tried to influence people to buy animal friendly products. They specifically targeted goose plucking s as gooses are restrained and have their feathers plucked without any pain medication.
In order to get their message across they brought an activist dressed as a half plucked goose and used signs while parading around downtown.

Source: http://www.whas11.com/news/local/PETA-members-protest-in-Louisville-about-down-products--183425141.html -bill that would give a tax credit to citizens who spay or neuter their animal companions.
-incorporating vegetarian food and drinks into school districts' lunch
-bills passed to stop exotic animals from being in circuses
-banning the sale of dogs and cats in pet stores from puppy/kitten mills.
-laws for companies to upgrade its slaughter method to controlled-atmosphere killing (CAK), which would eliminate the worst forms of cruelty
-ban bull fighting
-H.R. 503, The Prevention of Equine Cruelty Act of 2009

All in all they support any laws that support stopping animal cruelty.
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