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USER EXPERIENCE DESIGN
Transcript of USER EXPERIENCE DESIGN
Feelings, that characterize a state of mind - Positive or Negative
Knowledge of some thing or event gained through interacting, or an exposure to it.
Do you have any???
Was like a big maze!!!
Good value & great variety!!
I like measuring it for myself !!!
I don't like waiting for billing!!
I couldn't reach the upper shelves...
No Signage visible
Love the fresh vegetables & fruits....!
Looks bright, colorful and vivid...
Everything at a step..!
How much did you enjoy your grocery shopping?
With whom do we interact?
It is to communicate, exchange information or the activity of being with or using it.
How do we interact with them?
But how is Experience created?
This processing creates a unique cascade of emotions
How are these emotions classified ?
Refers to the overall experience and satisfaction a user has when using a product or a system.
Based on single or series of interactions and first hand impressions with a product, or a system, user creates a rich experience that can be satisfactory, engaging, enjoyable etc.
Asian Paints Signature Store, Mumbai
The store welcomes the user with a unique, magnificent interactive light which is controlled by different sensors located in different docks. Each dock corresponds to a color.
When the user steps on the area near the dock the lights changes to the respective color.
The journey of changing color is very lively and playful, thus connecting and involving user both physically and emotionally to be an important part of the journey ahead.
The store orients the users to the world of colors and inspires you with its living spaces.
Hotel Le - Sutra, Mumbai
Whether you make this your home for either a night or a week or even longer, your stay here will be full of learning, of discovery and of romancing the beauty in Indian art.
This 3-storeyed hotel is a portraiture of the three universal 'Gunas'; form of energy which connotes the innate character, complexion and constitution of mind and matter, with each room designed with a unique theme
With so much to take away, the mind is enriched and the experience brings about a mind-body-soul communion.
Brand awareness and brand identity
It's a good business
Help people to engage, learn and get things done
If they enjoy doing this, then user acquisition and retention is in control
Creating more potential users
Delivering more useful experiences
Why are they delivering more?
What is the receiver receiving?
Need is satisfied
Getting more than expectations
Feeling of being privileged or important
Enriched experience due to learning
But how will you do this ?
Music and dance shows
Theme Based Spaces
Specially crafted Product
Open environments and Use of lights
For whom are you going to design the experiences?
The Hospitality industry is a cluster of industries comprising of accommodations, food services, recreation, entertainment and amusement sectors.
Classification of Hotels
Function of room
Helps people to stay, relax re-energize and enjoy
Enjoy premium hospitality service
Stay in comfortable, secure and healthier environment
ROOM SERVICE AND HOUSEKEEPING
BELLBOY AND ATTENDANTS
RESTUARANT AND FOOD SERVICES
Hotel Management System
Work Space Area
Lobby and Storage Area
Bed and Beddings
Sleeping and Relax Area
CASE STUDIES AND CONCLUSION
USER EXPERIENCE DESIGN
Access the room (Post Occupancy)
Assurance, Confirmation, Safety, Secure
Ease of access, Clean & hygienic, Safety
Storage and Cabinet, Side Tables
Sleep, Sit, Relax
Cozy, Privacy, Secure, Calm
Bed & Beddings, Sofa, A.C, Lights
Communicate with Staff / Need a Personalized Service
Ease to Express, Quicker Response, Freindly, Alternate mediums for communication, Faster & better Service
Telephone, Indicators (Room Service, DND)
Organized & Uncluttered space, No Disturbance, Ease to Perform task, Easy access to important Products
Work Space area, Stationaries, Lights,
Order food, Make Reservations at Restuarant
Get the expected, Ease of Exploring & Selection, Clear communication & Confirmaion, Access to Information
Telephone, Menu card (Printed)
Ease to access, Clear Interactions and feedback, Quick access, Personalization
A.C, Lights, Fan, Music, T.V
Tools used for Enhancing Experience
Privacy, Good quality Toiletries, Hygienic, Clean, Ease of access (tap settings, lights )
Bathroom accessories, lights, Toiletries
Utilize Spare Time
Entertaining, Engaging, Inspiring, Relaxing, Invigorating, Exploratory
Music, T.V, Social Networking,
- Intangible element
- Tangible element
Insights to Issues
Travels all around the world
Active over social Networks
Enjoys international music
Name : Punit Shah
Age : 30 yrs
Occupation : Software Engineer
Name : Rahul Sharma
Age : 32 yrs
Occupation : Entrepreneur
Updated to Upcoming Trends
Travels with family or Spouse
Enjoys Camping & Adventure Sports
Loves being with nature
Likes using new technology, particularly things which interests him
Travels for both Work & Holidays around the world
Comfort and Sophistication are on proirity
Likes reading books, magazines, journals
USER RESEARCH AND CONCLUSION
User Research Statistics
PURPOSE OF THE STAY
BUSINESS TRIPS PER YEAR
LEISURE TRIPS PER YEAR
DO YOU PREFER SAME HOTEL FOR A PARTICULAR CITY?
TIME SPENT IN THE ROOM
DIFFICULTY FINDING CORRECT SWITCHES
FREQUENCY OF CHANGING SETTINGS OF AC
WERE THE LIGHTS ADJUSTABLE TO SUIT THE NEEDS?
FORGET THE ACCESS CARD
HOTEL ROOMS DELIVER SAME EXPERIENCES
TIME UTILIZED IN THE ROOM (EXCLUDE SLEEPING)
MOST USED SERVICES DURING THE STAY
DO YOU PREFER FOOD SERVICE IN THE ROOM ?
DO YOU WISH ALTERNATIVE FOR NOTIFYING SERVICE
COMFORT IS ......
DO YOU LIKE EXPLORING NEW GADGETS & TECHNOLOGY?
The user group (business travelers) is a frequent traveler during which he prefers to stay in the same hotel unless any major reasons for diversions. (same preferences)
Seeks better and meaningful experiences and personalized service.
Spends on an average 5-6 hrs in room other than sleeping. The major set of activities during the stay are relaxing, freshening up, working (laptop, paper work ), meetings and discussions, voice and video calling, watching TV or listening music, and eating.
He is well aware of the different services and enjoys using most of it.
An average of 45 – 50 % user face difficulty with switches, access card and to an extent lights. And few faced difficulty with tap settings in the bathroom.
When it comes to his likings and aesthetics he preferred classy, minimalistic, modern, uncluttered spaces and products. He maintains balance by fusion of hi-tech and being close to nature simultaneously.
The user shows support and willingness to explore new technology, gadgets, products. He is also familiar to new upcoming technology and products in the market.
RECENTLY LIKED GADGETS/ TECHNOLOGY/ PRODUCTS?
Leap motion controller,
X-Box Kinect gaming console,
Driver controls in Automatic Honda City,
Lumia Phone, Accessories & Application,
Tile (Product and application)
Google Maps (Iphone)
Most Prefered Room