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USER EXPERIENCE DESIGN

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by

Pranjal Jain

on 15 October 2013

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Transcript of USER EXPERIENCE DESIGN

INTERACTION
EMOTIONS
Feelings, that characterize a state of mind - Positive or Negative
INTRODUCTION
Knowledge of some thing or event gained through interacting, or an exposure to it.
EXPERIENCE
SENSES
Do you have any???
Was like a big maze!!!
Good value & great variety!!
I like measuring it for myself !!!
I don't like waiting for billing!!
I couldn't reach the upper shelves...
No Signage visible
Love the fresh vegetables & fruits....!
Looks bright, colorful and vivid...
Everything at a step..!
Great exposure
How much did you enjoy your grocery shopping?
3%
22%
28%
6%
41%
Dislike shopping
Enjoy shopping
Neutral
SEEING
HEARING
SMELLING
TOUCHING
TASTING
HUMAN
PRODUCT
SERVICES
SPACE
With whom do we interact?
It is to communicate, exchange information or the activity of being with or using it.
Sensory Experience
Emotional Experience
Spatial Experience
Experience
of
meaning
Aesthetic Experience
How do we interact with them?
But how is Experience created?
This processing creates a unique cascade of emotions
How are these emotions classified ?
basic emotion
Tender
Happy
Surprise
Sad
Scared
Angry
Refers to the overall experience and satisfaction a user has when using a product or a system.
EXPERIENCE DESIGN
Based on single or series of interactions and first hand impressions with a product, or a system, user creates a rich experience that can be satisfactory, engaging, enjoyable etc.
Like?
Asian Paints Signature Store, Mumbai
The store welcomes the user with a unique, magnificent interactive light which is controlled by different sensors located in different docks. Each dock corresponds to a color.



When the user steps on the area near the dock the lights changes to the respective color.



The journey of changing color is very lively and playful, thus connecting and involving user both physically and emotionally to be an important part of the journey ahead.

The store orients the users to the world of colors and inspires you with its living spaces.
Hotel Le - Sutra, Mumbai
Whether you make this your home for either a night or a week or even longer, your stay here will be full of learning, of discovery and of romancing the beauty in Indian art.


This 3-storeyed hotel is a portraiture of the three universal 'Gunas'; form of energy which connotes the innate character, complexion and constitution of mind and matter, with each room designed with a unique theme


With so much to take away, the mind is enriched and the experience brings about a mind-body-soul communion.
CONCLUSION
User Involved
Experience Receiver
Experience Deliverer
Brand awareness and brand identity
It's a good business
Help people to engage, learn and get things done
If they enjoy doing this, then user acquisition and retention is in control
Creating more potential users
Delivering more useful experiences
Why are they delivering more?
What is the receiver receiving?
Need is satisfied
Getting more than expectations
Feeling of being privileged or important
Enriched experience due to learning
CONNECT
COMMUNICATE
ENGAGE
SHARE
ADVOCATE
But how will you do this ?
Amazing ambiance
Music and dance shows
Theme Based Spaces
Specially crafted Product
Open environments and Use of lights
For whom are you going to design the experiences?
Hospitality Industry
The Hospitality industry is a cluster of industries comprising of accommodations, food services, recreation, entertainment and amusement sectors.
HOTELS
5 star
Rooms
Classification of Hotels
Function of room
Helps people to stay, relax re-energize and enjoy
Enjoy premium hospitality service
Stay in comfortable, secure and healthier environment
ROOM SERVICE AND HOUSEKEEPING
LAUNDRY SERVICE
BELLBOY AND ATTENDANTS
SECURITY SERVICES
RESTUARANT AND FOOD SERVICES
FRONT DESK
ADMIN
Hotel Management System
Guest
Reservation
Check-In
Occupancy
Check-Out
Guest Cycle
Detail Research
Work Space Area
Seating Area
Utility Area
Lobby and Storage Area
Bed and Beddings
Sleeping and Relax Area
Lamp
Telephone
T.V
Mini fridge
Kettle
Lamp
Telephone
Eatables
Bathing Area
Wash Basin
Toiletries
Dustbin
Weighing scale
Towels, Napkins
Mirror
Taps,
Hand shower
Bathing Area
Shower
Toiletries
CASE STUDIES AND CONCLUSION
ENVIRONMENT RESEARCH
USER EXPERIENCE DESIGN
FUNCTIONAL NEED
EMOTIONAL NEED
MEDIUM USED
Access the room (Post Occupancy)
Assurance, Confirmation, Safety, Secure
Access Card
Place luggage
Ease of access, Clean & hygienic, Safety
Storage and Cabinet, Side Tables
Sleep, Sit, Relax
Cozy, Privacy, Secure, Calm
Bed & Beddings, Sofa, A.C, Lights
Communicate with Staff / Need a Personalized Service
Ease to Express, Quicker Response, Freindly, Alternate mediums for communication, Faster & better Service
Telephone, Indicators (Room Service, DND)
Work
Organized & Uncluttered space, No Disturbance, Ease to Perform task, Easy access to important Products
Work Space area, Stationaries, Lights,
WiFi Service
Order food, Make Reservations at Restuarant
Get the expected, Ease of Exploring & Selection, Clear communication & Confirmaion, Access to Information
Telephone, Menu card (Printed)
Adjust Ambiance
Ease to access, Clear Interactions and feedback, Quick access, Personalization
A.C, Lights, Fan, Music, T.V
Tools used for Enhancing Experience
Bathing
Privacy, Good quality Toiletries, Hygienic, Clean, Ease of access (tap settings, lights )
Bathroom accessories, lights, Toiletries
Utilize Spare Time
Entertaining, Engaging, Inspiring, Relaxing, Invigorating, Exploratory
Music, T.V, Social Networking,
- Intangible element
- Tangible element
User Research
Preferences
&
Frequency
Demographic Data
Insights to Issues
Activities,
Previous Experiences

Interests
&
Desires
User Profile
Solo Traveller
Exploratory
Travels all around the world
Active over social Networks
Always connected
Enjoys international music
Tech Savvy
Name : Punit Shah
Age : 30 yrs
Occupation : Software Engineer
Name : Rahul Sharma
Age : 32 yrs
Occupation : Entrepreneur
Updated to Upcoming Trends
Travels with family or Spouse
Enjoys Camping & Adventure Sports
Loves being with nature
Business Traveller
Leisure Traveller
Likes using new technology, particularly things which interests him
Travels for both Work & Holidays around the world
Comfort and Sophistication are on proirity
Likes reading books, magazines, journals
USER RESEARCH AND CONCLUSION
User Research Statistics
PURPOSE OF THE STAY
BUSINESS TRIPS PER YEAR
LEISURE TRIPS PER YEAR
STAY DURATION
DO YOU PREFER SAME HOTEL FOR A PARTICULAR CITY?
TIME SPENT IN THE ROOM
DIFFICULTY FINDING CORRECT SWITCHES
FREQUENCY OF CHANGING SETTINGS OF AC
WERE THE LIGHTS ADJUSTABLE TO SUIT THE NEEDS?
FORGET THE ACCESS CARD
HOTEL ROOMS DELIVER SAME EXPERIENCES
TIME UTILIZED IN THE ROOM (EXCLUDE SLEEPING)
MOST USED SERVICES DURING THE STAY
DO YOU PREFER FOOD SERVICE IN THE ROOM ?
DO YOU WISH ALTERNATIVE FOR NOTIFYING SERVICE
COMFORT IS ......
DO YOU LIKE EXPLORING NEW GADGETS & TECHNOLOGY?

The user group (business travelers) is a frequent traveler during which he prefers to stay in the same hotel unless any major reasons for diversions. (same preferences)
Conclusion
Seeks better and meaningful experiences and personalized service.
Spends on an average 5-6 hrs in room other than sleeping. The major set of activities during the stay are relaxing, freshening up, working (laptop, paper work ), meetings and discussions, voice and video calling, watching TV or listening music, and eating.
He is well aware of the different services and enjoys using most of it.
An average of 45 – 50 % user face difficulty with switches, access card and to an extent lights. And few faced difficulty with tap settings in the bathroom.
When it comes to his likings and aesthetics he preferred classy, minimalistic, modern, uncluttered spaces and products. He maintains balance by fusion of hi-tech and being close to nature simultaneously.
The user shows support and willingness to explore new technology, gadgets, products. He is also familiar to new upcoming technology and products in the market.
RECENTLY LIKED GADGETS/ TECHNOLOGY/ PRODUCTS?

Leap motion controller,
Windows Surface,
Google glasses,
Play station,
Detachable laptops,
X-Box Kinect gaming console,
Driver controls in Automatic Honda City,
I-pad mini,
Lumia Phone, Accessories & Application,
Galaxy s4,
Nest thermostat
Tile (Product and application)
Google Maps (Iphone)
Most Prefered Room
Full transcript