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Aristotle's Three Rhetoric Devices

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Lynn Choi

on 28 August 2013

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Transcript of Aristotle's Three Rhetoric Devices

• Instruction is needed when arguing on the basis of knowledge; Differing modes persuasion and argument is used when audiences have trouble following along instructions.
• Persuasive arguments are well expressed due to the truthful element of the words.

Ethos is the rhetorical technique that makes the speaker credible. This give the speaker the authority to speak.
The speaker must gain the trust of the audience.
The audience must get an impression of the speaker in order to trust them.

Pathos is the rhetorical technique used to evoke emotion from the audience.
Ex. ASPCA commercial: pity
Ex. Motivational speakers: self confidence
It is important because emotion is key in judgement and decision making.
Ex. ASPCA commercials: pity: therefore you will donate to their cause.
Ex. Trisha killed Lynn and Halima is the judge. A Judge in a good mood or bad mood.
Part of being able to elicit emotions from the audience is to know a little bit about the audience.
Ex. If you’re going to do a presentation of a new type of hearing aid you should expect that a large portion of the audience will be elderly people. Most elderly people have grandchildren, so try to build connections using grandchildren.
Ex. If there is a presentation about this generation’s music and it is featuring a debate between One Direction and Justin Bieber, expect that a bunch of teenage girls are going to show up.
Three ways to make an audience feel emotion is to: show an illustration, the speaker depicting that emotion ( ex. happy, crying, anger) or bring an actual object.
The End
Who is Aristotle?
The influence of his teacher, Plato, played a significant part in Aristotle's various theories and ideas.
Aristotle strongly believed that good rhetoric derives through the use of logos, ethos, and pathos.
By making emotional appeals, developing credibility and using logic.
Showing that the speaker has a reputation, leads to authority which helps for the impressions of ethos.
ex: Because we talked about Aristotle at the beginning of our presentation we gave him credibility as a theorist.
In a spoken text the speaker will use his/her body language to talk and facial expressions to build up ethos and mainly reflect the emotional state of the speaker.

• All rhetoric have a system to them.
• The way in which persuasion is delivered is part of rhetoric.
• Speakers do not need to repeat obvious facts.
• Matters become more persuasive through demonstrations.
• Aristotle believed that enthymeme is the most effective tool for persuasion, for men have a natural inclination for the truth. Enthymeme is partnered with syllogism, however it is only effective when the subject is truly learned.
• Truthful matters naturally succeed over the wrong ones, however the decision based on whether or not it prevails depends on how well the speaker persuades.
• When statements are self-evident or proved by other sources, only then will it be persuasive and credible.
• A Rhetorician is an adjective which describes the speaker as someone who is knowledgeable about the piece or the ultimate purpose.
The way the speaker executes his point is in his voice. Aristotle pointed out 3 points about voice that needs to happen in order for ethos to be effective: volume, tonality, and rhythm.
Using these techniques dramatizes the voice.
Question #1
1) In what ways will you use these three devices in this class?
Question #2
2) Why does logic make people more attracted to buying products?
Question #3
3) What are the three main points Aristotle recommends for a more dramatic performance?
Question #4
4) What emotions did you feel throughout this presentation?
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The great philosopher know as Aristotle was born in an ancient city known Stagira located in Northern Greece.
He was one of the many students of Plato who was also another philosopher during that time.
Aristotle provided the education of Alexander the Great as his mentor.
As an accomplished theorist, Aristotle also funded an academy known as the Lyceum

The Lyceum
Aristotle and Alexander the Great
Aristotle's Three Appeals
Full transcript