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Smartphone & Social Media

Lecture:Modified Version for PUBH 5420: Public Health Advocacy Strategies. University of Sydney. 2013.
by

Nasser F BinDhim

on 4 December 2016

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Transcript of Smartphone & Social Media

Smartphone & Social Media
Why Smartphone?
What is a Smartphone?

A smartphone is a mobile phone handset with advanced hardware and software capabilities that enable it to perform complex functions similar to those of laptop computers.

2.7 billion people – almost 40% of the world’s population – are online (Of them 2.1 billion using Mobile-broadband in 2013).
By 2012, smartphone ownership accounted for 76% of all mobile-phone handsets in Australia.
39% in the United Kingdom.
In 2013, 61% of mobile subscribers owned a smartphone in United States.
- In October 2011, 64% of smartphone users accessed social networking sites at least once in In the U.S., with 2 in 5 smartphone owners connecting via social networking nearly every day.

- In Europe, 45% of smartphone owners accessed social networks on their mobile device, with nearly 1 in 4 doing so on a near daily basis.
By 2012, 60% of twitter users globally connect with mobile devices.
In 2013, 33% of Linked visiting members came through smartphone apps.
In 2013, smartphone ownership accounted for 88% of all mobile-phone handsets in Singapore.

Between 33% and 54% of Facebook users visit via Mobile devices.
Smartphone
+
Social Media
=
Crowdsourcing
Crowdsourcing:
The practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers.

Source: Merriam-Webster Dictionary
Example of Crowdsourcing in Disaster Relief
Ushahidi is map platform created in 2007 and deployed in locations such as Kenya, Mexico, Afghanistan, and Haiti. It leverages Web 2.0 technologies to integrate data from multiple sources smartphones, Web applications, email, and social media sites such as Twitter and Facebook to provide an up-to-date, publicly available crisis map that is in turn available to relief organizations.
Smartphone
accelerate the pace of media sharing with embedded location detection, which therefore, when combined with social media it will increase the
size, strength, and the speed
of
Crowdsourcing
.
References:
1- BinDhim NF, Freeman B, Trevena L. Pro-smoking apps for smartphones: the latest vehicle for the tobacco industry? Tobacco Control. 2012 October 22, 2012. doi:10.1136/tobaccocontrol-2012-050598

2- BinDhim NF, Freeman B, Trevena L. PRO-SMOKING APPS: WHERE, HOW AND WHO ARE MOST AT RISK? Tobacco Control. 2013. doi:10.1136/tobaccocontrol-2013-051189

Smartphone and social Media
Full transcript