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Strategic Insight

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Kristen Wuerfel

on 22 July 2014

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Transcript of Strategic Insight

Organizational Culture
Key Takeaways
- The Process
- Involve all staff
- Analyzed the culture together
- Realize change happens
from the top on down
- Be consistent
- Communicate, communicate,
- Have patience (2-4 yr process)

Creating the Culture
Set the Stage
1.Create a Sense of Urgency
2.Pull together a Guiding Team
Decide What to Do
3. Develop the Change Vision and Strategy
Make it Happen
4. Communicate for Understanding
5. Empower Others to Act
6. Produce Short-term wins
7. Don't Let Up!
Make it Stick
8. Create a New Culture
Managing People
- Embrace their creativity
- Value their input
Our Potential
-The values and behaviors that individuals exhibit
-Includes values, visions, norms, beliefs, and habits.
-It affects the way people and groups interact with each other, with clients, and with stakeholders.

Escape the Ordinary!
I am a passionate, goal- driven individual that loves to smile, live each day to the fullest, and help others realize their potential.
Kristen Wuerfel
Marketing Director

2004 - Graduated from Northwood
2006 Graduated Northwood DeVos w/ MBA
2008-2011- Media Relations & Marketing Manager 2012-2014- Assistant Marketing Director

-Passionate about what we do
-Haven't realized our fullest potential
- Create the expectations for
Full transcript