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Made to Stick: Simplicity

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Shaina Jung

on 6 December 2012

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Transcript of Made to Stick: Simplicity

Ryan Angelich, Garrett Finkelstein, Emily Holland, Shaina Jung, & Jeffrey Powell Simplicity "Simplicity is the ultimate sophistication"
- Leonardo Da Vinci Defining Simplicity "A one-sentence statement so profound that an individual could spend a lifetime learning to follow it”
(Heath and Heath 2007, p16)


“More complex concepts are more difficult to lean”
(Feldman 2003) Examples of Simplicity Commander's Intent, U.S military planners have valued the use of simplicity.
(Mission Extension Word Press Online)



Schema allows a person to build the framework for future learning. Power of Simplicity Complicated = not simple, but ultimately knowable.

Complex = not simple and never fully
knowable. Just too many variables interact.

Example: Interest rates. Who likes peanut butter? About Us Time to Build a Fortune Teller! “The fact that all of our actual and all of our possible experience is conditioned by time is an indication that time is one of the mind's necessary categories of perception.”
–Kant Group Activity Psychology of Simplicity The brain uses simplicity everyday
Feldman Quote
Communication received is made simpler by our brains.
Story: you remember main points not tiny details. Group Activity Philosophy of Simplicity Assessment Importance of Simplicity -Applied to make public speaking more effective.
-Make messages memorable.
Ex: Talking to children about important issues.
Ex: Higher management -Definition Conclusion We've just discussed... -Definition
-Examples
-Philosophy
-Psychology
-Power Heath, Chip, and Dan Heath. Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House, 2007. Print.

"SimplicityAbout Our Definitions: All Forms of a Word (noun, Verb, Etc.) Are Now Displayed on One Page." Merriam-Webster. Merriam-Webster, n.d. Web. 18 Nov. 2012. <http://www.merriam-webster.com/dictionary/simplicity>.

Feldman, Jacob. "The Simplicity Principle in Human Concept Learning." Current Directions in Psychological Science 12.6 (2003): 227-32. Http://ruccs.rutgers.edu. Web. 18 Nov. 2012. <http://ruccs.rutgers.edu/~jacob/Papers/feldman_CDPS.pdf>.

"Actionable Foresight." Actionable Foresight. N.p., n.d. Web. 26 Nov. 2012. <http://actionableforesight.wordpress.com/2012/10/03/the-simplicity-on-the-other-side-of-complexity/>.

DiGiovanni, Mark, CFP. "The KISS Rule: Prove Your Genius through Simplicity." Financial Planet. N.p., n.d. Web. 26 Nov. 2012. <http://www.financialplanet.org/2012/kiss-rule-financial-planning/>.

Cioffi-Revilla, Claudio. "Simplicity and Reality in Computational Modeling Of politics." Computational and Mathematical Organization Theory, 15.1 (2009): 26-46.

"What Is Extension's "Commander's Intent?"" Mission Extension The Weblog. N.p., n.d. Web. 26 Nov. 2012. <http://missionextension.wordpress.com/2011/03/23/what-is-extension’s-“commander’s-intent”/>.

"Commander's Intent." Commander's Intent. N.p., n.d. Web. 26 Nov. 2012. <http://www.military.com/opinion/0,15202,114400,00.html>.

"Jean Piaget." Simply Psychology. N.p., n.d. Web. 26 Nov. 2012. <http://www.simplypsychology.org/piaget.html>.

"8 Studies Demonstrating the Power of Simplicity." PsyBlog RSS. N.p., n.d. Web. 26 Nov. 2012. <http://www.spring.org.uk/2010/03/8-studies-demonstrating-the-power-of-simplicity.php>.

"Immanuel Kant (1724–1804)." SparkNotes. SparkNotes, n.d. Web. 26 Nov. 2012. <http://www.sparknotes.com/philosophy/kant/section2.rhtml>.

"Quote - There Is, Therefore, Only One Categorical Imperative. It Is: Act Only According to That Maxim by Which You Can.. on Quotations Book." Quote - There Is, Therefore, Only One Categorical Imperative. It Is: Act Only According to That Maxim by Which You Can.. on Quotations Book. N.p., n.d. Web. 26 Nov. 2012. <http://quotationsbook.com/quote/44378/>.

Baddeley, A. D. "The Psychology of Memory." Alibris Marketplace. N.p., n.d. Web. 27 Nov. 2012. <http://www.alibris.com/booksearch?qwork=5453760>.

Chater, Nick. "The Search for Simplicity: A Fundamental Cognitive Principle?" The Quarterly Journal of Experimental Psychology 52 (1999): 273-302. Web. 26 Nov. 2012. Works Cited -Form a group with your house members.

-One person will be the speaker.

-The speaker will give simple instructions.

-Others must construct the envelope according to instructions. Handouts will be passed around.

Please answer the questions on the assessment.

If you finish with the questions early, feel free to read the stories on the back and simplify them while others work. "Simplicity is the ultimate sophistication"
-Leonardo Da Vinci Ryan Emily Garrett Shaina Jeffrey Of
Simplicity
-Examples -Philosophy -Psychology -Power Immanuel Kant (1724–1804) 3 Critiques: Pure Reason, Practical Reason &Power of Judgement Piaget (1896 - 1980) Of Simplicity Brain likes prioritized goals Decisions:
-Complex: many different outcomes to a decision
-Scary: outcome to decision might not even happen or could be wrong choice
Heath & Heath Quotes
Keeping one goal in mind helps make decisions in life easier.
Southwest goal: low cost airline http://www.stewardshipministries.org/blog/2011/04/01/our-ultimate-stewardship-priority/ http://www.123rf.com/photo_10391654_cartoon-brain-giving-the-thumbs-up.html Comparisons help people understand concepts Easier for brain to remember concept if compare to something it already knows.
Info you already know is schema.
3x2=... you know 3+3 from earlier grade, so teacher says it's like adding two threes.
Once pattern is in brain, it's easier to learn new concepts. Comparisons help people understand concepts Chater quote: pattern brain makes helps you understand concept &make decision.
The more info you know by building schema, the better decisions you will make.
Becoming more familiar with schema -> info can be merged -> solve complicated problems in real life. http://www.entrepreneursolo.com/entrepreneur-thoughts/odious-comparisons http://www.seriouspuzzles.com/i9342.asp http://en.wikipedia.org/wiki/Rubik's_Cube Comparisons create long-term memories Psychologist Baddeley performed tests on how people recall LT memories.
-Found info easy to recall when compared
Comparisons help brain make LT connections to recall later (learned).
If people use comparisons to explain idea, audience will learn material better.
Feldman- "Some kind of simplicity principle is an essential component of human learning." http://beamazinglearning.wordpress.com/tag/working-memory/
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