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Types of Media Bias

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by

Lillian Degel

on 18 April 2014

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Transcript of Types of Media Bias

Media Bias
Bias #1:
Placement
Newspaper editors will place first-page stories as more important than those placed in the back.

Bias #2: Spin
Bias by spin occurs when the story has only one interpretation of an event or policy, to the exclusion of the other.
It’s a reporter’s subjective (personal) comments about objective (impartial) facts; making one side’s ideological perspective look better than another.
To check for spin, observe which interpretation of an event or policy a news story matches – the liberal or conservative.
If a story reflects one to the exclusion of the other, then you’ve found bias by spin.
Bias #3: Selection of Sources
Emilen's Part
Danielle's Part
Bias #4:
Labeling

there are
2
forms of this bias...
Expert: occurs when a reporter fails to identify the person or group with positive labels
Consumer: Occurs by the "tagging" of certain groups with extreme labeling while leaving other groups unlabeled
Bias #5:
Omission

Only one side or opinion of the story is being told.
Example


Example:
Expert
Independent consumer group.
Gabby's Part
(sort of..)

http://mrc-tv.s3.amazonaws.com/sites/default/files/videos/converted/125637.mp4
CBS
aired a new gun control
proposal by Democrats in Congress.
Nancy Cordes reported on the "fierce opposition" to a proposed amendment to an extension of an existing
ban on so-called "plastic guns",
which would
"require that all guns contain a piece of metal that cannot be removed"
.
This is an
example of an Omission Bias,
because both of Cordes' talking heads during the segment were from Democratic supporters of the proposal, and she
failed to include any soundbites from gun rights supporters.
Reporter includes more sources that support one view over another.
This bias can also be seen when a reporter uses such phrases as “experts believe”, “observers say,” or “most people believe”.
Journalists often go looking for quotes to fit their favorite argument into a news story.
To find bias by use of experts or sources, stay alert to the affiliations and political perspective of those quoted as experts or authorities in news stories.
Fox News made a huge spin on this story by using this footage that is shown and showing the original video of what really happened next.
Story placement is a measure of how important the editor considers the story.
Most people read only the headline.
To locate examples of bias by placement, observe where a newspaper places political stories.
In a fair and balanced story, the reporter would quote or summarize the liberal and conservative view at about the same place in the story.
If not, you have found bias by placement.
Media bias
is defined as communication portrayed by the news that is one sided. It implies an opinionated view that conflicts with the standards of journalism.
On Blackfish...
Media Outlets Are:
There are 5 types of Media Biases
The Medium is the Message
Marshall McLuhan
Full transcript