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Nick Engberg

on 11 February 2013

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Transcript of Sony

Target Segments Brand Identity Conclusion Sony Corporation “Sony is committed to developing a wide range of innovative products and multimedia services that challenge the way consumers access and enjoy digital entertainment. By ensuring synergy between businesses within the organization, Sony is constantly striving to create exciting new worlds of entertainment that can be experienced on a variety of different products.”

-Sony Corporation, Sony Group (2012) “Our goal is to…completely change the definition of home entertainment.”

-Sony Computer Entertainment, Sony Group (2012) Environmental Analysis Intra-organizational Environment 162,700 employees worldwide
$79 billion in annual sales

Consumer device & solutions (47.2% - by proportion of sales)

Games (11.5% - by proportion of sales)
PlayStation Network
Quality management and customer care Clientele Products & Services BCG Matrix SCEA market share of Internet Gaming Consoles
Q2 2011 – 28.6% ($3.58 Billion USD)
Q2 2012 – 34.9% ($3.91 Billion USD)
(+6.3% growth) Estimated growth rates for global gaming industry

2011 – 10%
($60 billion revenue USD)

2014 – 15%
($80 billion revenue USD, estimated) Competitors Solution Life Cycle Positioning Danielle Russell
Lori Lyons
Nicholas Engberg
Roman Romero
Thomas Do Strategic SWOT
& Actions 1) Increase computing power at headquarters
2) Maintain specialized teams for game design
3) Refine PlayStation Network for bugs 4) Introduce PlayStation 4 as first next-gen model
5) Keep lower introductory price
6) System should be backwards compatible 7) Offer all games via download
8) Simplify and educate the importance of certain technical specifications make.believe
Sony. Redefining experience.
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