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John Kotter's 8-Step Model for Organizational Change

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Lynn Nahmens

on 2 December 2014

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Transcript of John Kotter's 8-Step Model for Organizational Change

John Kotter's 8-Step Model for Organizational Change
Group 4 -Sherry Hernandez, Teri Koch, Lynn Nahmens & Jessica Taylor
Strengths Limitations
Engages the whole organization
Focuses on changing behaviors
Time consuming
Difficulty implementing all 8 steps
Popular in business practice
Emphasizes the role of leadership
Not evidence-based
SEE-FEEL-CHANGE
Rigid Approach
Strengths Limitations
Engages the whole organization
Time consuming
Difficulty implementing all 8 steps
Popular in business practice
Emphasizes the role of leadership
Not evidence-based
Rigid Approach
See - Feel - Change
Focuses on changing behaviors
Discussion Questions
1. Compare and contrast Kotter's Model to the ADKAR Model.
2. Describe an example of Kotter's 8-steps observed in your personal or work environment. Were all the steps followed? Explain what you would have done differently during the change process in order to fulfill Kotter's 8 steps.
Step 4:
Communication consisted of weekly staff meetings, as well as informal two-way discussions between managers and staff at all levels.
Step 5:
The staff were empowered to take action. They were inspired to create shopping bag flyers, design graphics on chalkboards, and post ads at ATMs around campus.
Step 6:
The planned short-term wins for the bookstore included recognition of textbook expertise with ‘team leader’ designation and celebrations for increased market share that exceeded expectations.
Step 8:
The low-performing store became profitable and moved to a larger building. Students were able to secure all their textbooks in one location because of the successful redistribution. Future college department expansions employed this process successfully in other locations – anchoring the new culture throughout the chain.
Bill’s Bookstore is a local textbook company in Tallahassee, Florida. It serves students at Florida State University and 3 smaller colleges. The bookstore has three locations, one of which is no longer profitable. When the number of students enrolling at the smaller colleges began to grow, the chain’s Regional Manager saw an opportunity to capitalize on a bigger market.
Kotter in Action: Synopsis of our Real-World Example
Step 7:
Reinforcement of the new vision was accomplished by promoting an Assistant Store Manager to Store Manager because of his expertise, ability to build momentum among employees, knowledge he shared, and profits realized.
Significance of Kotter's Model
The central challenge in all 8 stages is
changing people's behavior
.
Leadership
Successful large-scale change is a complex affair that happens in 8 stages.
See
- Feel - Change
Step 1:
College bookstores closing around town. Solution needed to remain open, increase market shares, & meet customers' needs.
Step 2:
The Regional Manager formed a team to develop a vision, align people, and motivate Store Managers to work towards increasing profitability.
Step 3:
The coalition seized the opportunity to restructure and reorganize the distribution of textbooks to make them more accessible to students and help each store find their ‘niche’ in the marketplace.
Full transcript