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business plan and business strategy

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by

Sindija Bora

on 4 August 2015

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Transcript of business plan and business strategy

Topics
Strategy
business plan and business strategy
Marketing plan
Communication and network

Motivation and
entrepreneur speech
Strategy
What is marketing plan?
Why Marketing
Plan Is Important
To Your Business?
It ensures that your marketing objectives are aligned with your business goals and
strategy.
It formalizes ideas and concepts
It keeps you focused
It helps you establish tasks and timelines
It can help you obtain financing
5 Great Reasons to Have a
Small Business Marketing Plan
8 Important Components of Your Small Business Marketing Plan
Introduction/Mission/Vision Statement
Situational Analysis
Target Market
Marketing Strategy
Budget and Action Plan
Metrics
Conclusion
Marketing Tactics
Networking and Communications
What is networking and communications?
What are the methods of networking
Some programs that share both networking and communication
9 steps to effective strategic planning
Map the present situation
Talk to key stakeholders
Future state vision
Prioritize vision elements
Develop actionable objectives
Develop and prioritize potential strategies and tactics
Define metrics, timelines and responsibilities
Develop strategic and tactical plans
Implementation
Types of communication
Interpersonal Communication
Nonverbal Communication
Written Communication
Oral communication
For develop a proper strategy, you can begin to think in 3 questions
In what kind of business are we? And why?
which are the key factors of the business?
which is the best form to compete in the market?
Before you create your strategy you have to take in your mind
create VALUE
Why the strategy is important in your business?
competitive adventage

costumer bonding

market segmentation

evaluate and define
How can you define the strategy?
Options
best product: a cheap product or with a unic characteristics
Total solutions for the costumer
system lock-in: its about dominate all the market

Best product
low cost
Differenciation
Total solutions
Redefine the experience
take in account all the experience of the costumer since the acquisition
costumer integration
package for the client for try to improve their economy
horizontal breadth
all that the client needs in just one place
System lock-in
exclusive channel
try to make barriers for prevent new competidores
dominant exchange
provide a something to the costumer that is really dificult to change
proprietary standard
red of productos are designed to work for my product

Companies
10 Team Motivation Killers and how to fix them
INADEQUATE REWARDS
Not paying your team members what they are worth
AWFUL OFFICE SPACE
Not providing and environment that nurtures productivity
NO SELF DEVELOPMENT
Not providing the chance to learn
Inefficient collaboration
Not letting team members have a say in anything
NEGATIVE PEOPLE
Not paying attention to your teams happiness
FEAR OF FAILURE
not cultivating an open culture
LACK OF CLEAR GOALS
Not setting a clearly defined objectives and a focus
Micromanaging bosses
Not giving enough freedom to the team
USELESS MEETINGS
Not providing an agenda and not sticking to the time schedule
WASTING YOUR TEAM'S TIME
Team is willing to work long hours, if their time is not wasted
5 common mistakes messing up your marketing plan
3.Doing the same thing you’ve always done, but working harder.

4.Using marketing channels that “always” work.

5.Measurement by feel
1.Doing what you’ve always done.

2.Using last year’s budget, plus 10%.

The role of social Network
social networking
Marketing
Real-time Updates
Relationship Building
Thank You!
Full transcript