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Transcript of Final Speech
Visual or Auditory
Same Direction of Thought Television Board of National Associations of Broadcasters (NAB) Regulations Perception Trumps Intention What is Subliminal Messaging? Subliminal Messaging
and Advertising Jenny Parmiter and Amanda Shooster Reasons For Subliminal Messaging POSITIVE VS. NEGATIVE EXAMPLES: Discouraging Bad Habits Encouraging the Benefits of Nature Correcting Behavioral Issues EXAMPLES FORCED ADVERTISING EXPOSURE TO SEXUAL MESSAGES AT A YOUNG AGE NO CONTROL OVER THE SUBCONSCIOUS Does Subliminal Messaging Exist? Does It Matter? How will this affect the way you view advertising? What is your opinion on Subliminal Messaging? Research: Brands can subliminally inspire APPLE VS. IBM CREATIVITY DISNEY VS. E! HONESTY 1950's Inside the Brain: Left Side: Doubt
Right Side: Encouragement http://screencrave.com/2009-06-01/hidden-messages-inside-pixars-up/
http://0.tqn.com/d/politicalhumor/1/0/2/4/3/simpsons-subliminal-messago.jpg Latin origin Where does it come from Limen= threshold Sub= below
Limen=threshold Public Uproar Late 1950's James Vicray Experiment Late 1970's Sex Television Board of the National Association of Broadcasters (NAB) Television Board of National Association of Broadcasters (NAB) Federal Communications Committee (FCC) 1974- "Contrary to public interest" First Amendment Right or Invasion of Privacy Vance v. Judas Priest 1990 "Do it" Rejected Lawsuit Invasion of Privacy "Antithesis of freedom'' "right to be free from unwanted speech"