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Lean Startup

Creative Commons, CC BY 3.0: @guff_se. (free to copy, credit me)
by

Gustaf Josefsson

on 27 April 2015

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Transcript of Lean Startup

Change is core business
Everything is a startup
Change is core business
How to create entrepreneurs
What is a startup?
It's not a small company
Build/Measure/Learn
Deciding what to learn
Minimum viable product
What is a Startup?
Change is core business
Everything is a startup
Change is core business
How to create entrepreneurs
Discuss:
Identify decisions in your work that can be experimented with.
How can we make learning a habit in our organization?
Creating entrepreneurs
“A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.”
Learn
Measure
Build
Ideas
Product
Data
What is a startup?
It's not a small company
Build/Measure/Learn
Decide what to learn.
Minimum viable product
Discuss:
Find examples where you could have failed faster.
Think about learning goals for current projects.
-Eric Ries, The Lean Startup
LEARNING from the startup world
Gustaf Josefsson
guff@guff.se
@guff_se

http://guff.se/lean-startup-prezi
"In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists."
- Eric Hoffer
Change is core business
(this is the most important point in the presentation)
The only way to win is to learn faster than everyone else.
For what?
Products
Services
Processes
Channels
Campaigns
Tools
People
Ads
Copy
Using the right metrics
A/B-testing
Quality first
fail fast, fail cheap
fail fast, fail cheap
fail fast, fail cheap
Key takeaways:
Key takeaways:
Books:
Eric Ries - The Lean Startup
The startup "bible"
Steve Blank & Bob Dorff - The Startup Owner's Manual
The encyclopedia of customer development
Alexander Osterwalder - Business Model Generation
Using design to understand business models.
Seth Godin - Linchpin
Creating/becoming employees that make a difference.

Blogs:
http://startuplessonslearned.com
Eric Ries's blog
http://blog.kissmetrics.com/
A goldmine of useful tips.

More at: http://steveblank.com/books-for-startups/
Recommended reading:
http://www.wired.com/epicenter/2012/04/ff_abtesting/
http://www.youtube.com/playlist?list=PL6003DA36947F9452
http://www.startuplessonslearned.com/2009/12/why-vanity-metrics-are-dangerous.html
http://www.dailymotion.com/video/xn4sm2_scott-cook-kevin-systrom-and-eric-ries-on-the-lean-startup_lifestyle
http://www.slideshare.net/jassu/the-lean-startup-an-introduction-to-build-measure-and-learn
Minimum Viable Product
http://blog.hubspot.com/blog/tabid/6307/bid/23900/5-Vanity-Metrics-to-Stop-Measuring-And-Better-Alternatives.aspx
Life
http://www.readwriteweb.com/biz/2011/03/3-affordable-ab-testing-tools-for-small-businesses.php
Deciding what to learn:
Value hypothesis
Growth hypothesis
Change is core business
It's all about
http://www.inc.com/magazine/201110/eric-ries-usability-testing-product-development_pagen_3.html
fail fast, fail cheap
Full transcript