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Transcript of Airbus
Marissa Miranda Introduction Airbus founded as (Airbus Industries) in 1970 is an aircraft manufacturing subsidiary of EADS, a European aerospace company.
In 2001, it became a more simplified joint-stock, and known as Airbus SAS.
Employees over 63,000 and has over 88 billions in assets
Headquarters in Toulouse, France. Customer Involvement: Optimizing the production process is Airbus' new way of working with customers in customizing their aircraft interiors Resource Flexibility Quality and Performance Continuous Improvement Airbus works continually to improve safety of its aircraft
compliance with certification targets
finds new ways to improve standards Competences Sources http://www.airbus.com/presscentre/pressreleases/press-release-detail/detail/airbus-recognises-suppliers-for-best-in-service-performance-5/
Ehret, O., & Cooke, P. (2010). Conceptualising aerospace outsourcing: Airbus UK and the lean supply approach. International Journal Of Technology Management, 50(3/4), 300-317. doi:10.1504/IJTM.2010.032678
http://www.airbus.com/company/aircraft-manufacture/how-is-an-aircraft-built/delivering-to-the-customer/ ANY QUESTIONS? striving for the highest standards
safety, reliability, comfort and maintenance costs are key areas of quality
quality is addressed from design to final assembly Customer Satisfaction top class engineering and technical support
comfort and efficiency
customer relationships Process Strategy configuration management
project and program management
components and aircraft architects
composites design and stress
supply chain management
management and leadership
management of external work packages
composites manufacturing & assembly Airbus manufactures, equips and tests the five major components of an A320 at its centers in France, Germany, Spain and the UK
Make to Order: With 250 orders booked in March and 64 jetliners delivered during the 31 day period. Alternative Fuel http://videos.airbus.com/video/iLyROoafIlFo.html Airbus Supply Chain 25% of the A380 was made of composite materials
robust, lightweight, and could withstand heat and cold more than a metal Operations Strategy Staying at the forefront of aviation industry
Core competencies - include composites design and manufacture, architecture, manufacturing engineering and supply chain management.
Competitive priorities and capabilities- maintaining innovation
Role of operations strategy in formulating business strategy – creating smarter skies and supplying airlines with their needs Company Introduction Airbus is the leading global manufacturer of the most innovative commercial and military aircraft, with Airbus Military covering tanker, transport and mission aircraft. Today, Airbus consistently captures about half of all commercial airliner orders.
Global strategies- To lead in technology innovation, currently they focus 90% of their research and development in reducing their environmental footprint.
Airbus is ISO 14001 Certirfied Conclusion/ Summary A capital intensive company such as Airbus, that involves billions of dollars in just research and developments costs, it is of crucial importance to meet the demands of clients with the most efficient possible to leave room for profits. Business Strategy Mission- meeting the needs of airlines and operators by producing the most modern and comprehensive aircraft family on the market, complemented by the highest standard of product support.
Goals- Higher production, safer airplanes, and reducing their production footprint
Vision- Smarter skies PORTER'S 5 FORCES High Low High Low Low Test Program & Certification Final Assembly and Test Delivering the Customer Transport of Major Aircraft Sections Production Design Offices and Engineering Centers Process of building an aircraft "The lowest fuel burn and the lowest cost per seat, yet the most comfortable and quiet cabin in the sky" Process Improvement intelligent innovation to new products resulting in its industry-leading performance in terms of eco-efficiency operations. less congestion
less noise Mass Customization In many businesses mass customization would be an efficient factor in the companies production capabilities but due to high customization of each plane (adding special features) the process slowed down the company as it delivered its newer model plane almost two years late and doubling their normal budget. Supply Chain Collaborating with the entire supply chain is vital to ensuring that each aircraft delivered meets the highest applicable environmental standards. The Airbus supply chain emphasizes on benefiting and complying with environmental requirements.
Quick Fact: "In the last 40 years, the aviation industry has cut fuel burn and CO2 emissions by70%, NOx emissions by 90% and noise by 75%." with that being said, Airbus uses this type of mindset to always comply and meet environmental standards. Customer Relationship Process "We are constantly improving according to our customers feedback to improve their experience" - Didier Lux VP Production Plan To ensure higher standards and production levels, Airbus has implemented a new production organization to manage all aspects of production and meet the growing demand. This organization was implemented in January 2013 and aims to accomplish all goals set out by Airbus by integration and team work. Relevant Constraints and Costs Constraints that Airbus faces are always changing and never set due to the ever evolving industry that it calls home. However Airbus is always looking to eliminate these constraints.
Fixed costs are another factor in the Airbus company due to their always evolving and high levels of customization. With that being said, Airbus is always going to have a set aside budget for renovations and newer technology as well as other minor expenses such as subsidies and regulation fees.