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Blue Bell Ice Cream

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Roel Martinez

on 1 July 2015

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Transcript of Blue Bell Ice Cream

Blue Bell Ice Cream Company
Company History
Blue Bell creameries is the manufacturer of the Blue bell brand ice cream when it was founded.
C.E.O-Paul W. Krose
There are 3,900 workers.
Issued its first recall in 108 years.
In February, South Carolina Department of Health and Environmental Control officials were inspecting a Blue Bell distribution center when someone pulled out a box of Chocolate Chip Country Cookie Sandwiches and Great Divide Bars to test for bacteria. The ice cream tested positive for listeria monocytogenes,
Blue Bell sells directly to 23 U.S states, mostly Southern, as well as at least 27 other countries. On May 15, 2015, Blue Bell announced they would lay off about 1,450 employees, 1,400 had been furloughed, and the remaining will see salaries reduced- the employees represent about 37% of its 3,900 person workforce.
About 750 are full-time and 700 part-time, leaving only about 1,000 employees.
About 250 laid off employees and 300 of the furloughed workers are in Brenham, Tx.
Financial Health
Last year, Blue Bell was worth 305 million dollars and 4.05 million in the ice cream market.
After several of its ice creams tested positive for listeria, the company voluntarily recalled all its products.
Sam Hamaden founder and C.E.O of Privco estimates that Bluebell creamery has 680 million dollars in revenue last year, up sharply from 620.7 million the previous year. He estimates revenue this year could be as low as 500 million dollars. It would be the first annual revenue drop since the Privco began tracking Blue bell years ago.

April 20,2015
Voluntarily recalled all products on the market made at all its facilities including: ice cream, frozen yougurt, sherbet, frozen snacks
Total of 10 people with listeriosis related to this outbreak.
4 states affected: Arizonia(1), Kansas(5), Oklahoma(1), Texas(3)
Lisertia monocytogenes
Listeriosis is a life threatening infection caused by eating food contaminated with the bacterium (germ)
People at risk are pregnant women, newborns, adults 65 years and older, and people with weakened immune systems.
Listeriosis causes a greater risk of cancer.
Symptoms of Listerosis are: Fever, muscle aches, chillls, nausea, vomiting, diarrhea, and many other gastointestinal problems.
Symptoms can appear from a few days up to a few weeks after consumption of the contaminated food.
In February 2015, the South Carolina Department of Health and Environmental Control had isolated Listeria as part of a routine sampling from the Blue Bell brand single serving ice cream products: Chocolate Chip Country Cookie Sandwiches and Great Divide Bars.
On March 13, 2015, Blue Bell Creamiers reported removing the "Scoops" ice cream products made on the same production line from the market.
On March 23, 2015, Blue Bell announced a recall of 3oz. food service ice cream cups of several flavors produced at the company's Oklahoma facility, Broken Arrow.
Blue bell promised its customers to make sure all products are safe before they go back on sale.
"We're commited to doing the 100 percent right thing, and the best way to do that is to take all of our products off the market until we can be confident that they are all safe" Blue Bell CEO and president Paul Kruse said in a statement on the company's website.
Blue Bell is at risk of third-party lawsuits "They have to consider civil lawsuits by customers, investors, distributors and stores. Stores who sell this ice cream have to face lost profits and higher operations costs. These are businesses- interruption losses. Their good name and goodwill have been affected as well" Said Houston-based personal injury lawyer Scott Callahan.
He also says "It's important to note that recalls are expensive, but not doing one can be even more expensive on the company. Blue Bell is in a crisis-management mode right now. It's certainly in their interest to protect their customers and protect their brand. How they handle this can make or break the trust they've built with their customers"
Callaghan invisions another problem that Blue Bell can face: Their officials and management can face criminal charges because of the history of recalls, some criminal charges were successfully filed.
If we were the ones in charge of the Public Relations Office, we would have immediately announced to the public the problem happening within the company. Make sure each and every ice cream plant is clean and thoroughly sanitized, and not leaving any spot unturned when it comes to testing for any bacteria.
Immediately recall each and every product of our company and air a commercial advising customers who have bought our products to dispose of it properly.
After a successful recall, continue to conduct studies and analyze our products until safely deemed edible and uncontaminated.
Then, start advertising our new and improved products so customers can enjoy our safe, delicious ice cream.
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