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Allvoices Creative Brief

logo exploration
by

Cat Audi

on 22 January 2014

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Transcript of Allvoices Creative Brief

ALLVOICES
LOGO EXPLORATION
Increase brand recognition
Brainstorming
What
Why
Who
Strengths
Weaknesses
Opportunities
Threats
Passionate Writers
Passionate Editors/Site Director
Quality Stories
Unique Platform
Open Source
Redesign Launch
Brand recognition
No unifying brand character/tone
No central message
Large potential audience
Repositioning/Relaunch
Revival of news
Niche is growing
New competitors entering market
Big players already saturated
restructuring of news
Objectives
Fit into a unified brand message
GLOBAL
PASSION
CREATIVITY
FREE
REAL
DIFFERENT
UNIFYING
RESPECTFUL
NEW
ALL
SIMPLE
CONTEMPORARY
EASY
RELIABLE
EXCITING
SIMPLE
INCLUSIVE
Sketches
hot
passion
powerful
bold
warm
retro
mellow
inviting
earthy
trust
natural
happy
cheerful
fun
energetic
smart
progressive
cold
freedom
royal
stylish
eclectic
Compete with big players
competitors
Full transcript