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Napoleon's Shenanigans

Napoleon's propaganda techniques, examples, and pictures.

Jelissa White

on 17 April 2010

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Transcript of Napoleon's Shenanigans

Bataille de Friedland Testimonial Medal

Like the Cinq Batailles, Napoleon used these medals to shape public opinion, promote mythology, and realize what the French government could not for military success in peace.
~ Napolenic Propaganda by Robert Holtman

1.) Descriptive – what people thought did happen. People of France idolized Napoleon more after his achievements. His face on the medal was an endorsement of his triumphs on the battlefield.
2.) This describes ideology since it places Napoleon in a higher position than others in the government.
3.) In the perspective of the elite, this advertisement appealed to the people that Bonaparte was a very capable man.
4.) A question that can be answered by this article is why Napoleon was viewed to be so revolutionary and powerful in the eyes of the French people.
5.) The testimonial strategy doesn’t go on to elucidate the actual distance that grew be pulled into this between his goals and those of the Directory’s.
6.) It makes sense that people would be attempt meant to influence opinion. Robert Holtman even goes on to say that the value and use of these ’trinkets or mementos’ increased after the Cinq Batailes.
Napoleon Articles Assertion in the Newspapers

Napoleon’s use of censorship of the press: Bulletin’s, Newspapers, Theater, Patronage of the arts
~ Napolenic Propaganda by Robert Holtman

1.) Perspective- what people thought should happen. It was perspective because the news paper only showed what Napoleon wanted it to.
2.) Napoleon’s behavior seemed more along the lines irrational, by censoring what other people could say in fear that it would downsize the importance of his position, in order to make him sound more needed by them and the government.
3.) Since the press was censored besides Napoleon’s own work, ‘ordinary’ didn’t have their say in things. It was instead the ‘elite’ who was in charge of what goes in the articles, what happens in the theater and the patronage of arts.
4.) Even though people ran all the edited or expurgate works, they couldn’t to much behind Bonaparte’s back.
5.) Even though this strategy worked to suppress Napoleon’s fear, it is unknown how exactly the people reacted and their thoughts on the new leader’s way of doing things.
6.) I’d have to disagree with the effect of the censorship from what Robert Holtman believes. To have no right of the freedom of speech, people must have been upset in some way. Robert states that his efforts were largely successful, I question what was not.
Institute of France (1798) Glittering Generalities

Napoleon – the intellectual elite.
~ Napolenic Propaganda by Robert Holtman
1.) Descriptive – what people thought did happen. Napoleon’s outlook was ‘someone who could make anything possible. He was a: general, peacemaker, culturally refined, overall a Universal Man.
2.) The ideology in this is the admiration of Napoleon’s career. His continuing accomplishments enlarge or extends his status.
3.) Ordinary people thought of this man as someone in a high place and with towering stature
4.) Napoleon’s existence was getting incredibly substantial at this point. His position in France was even more depended on.
5.) Not all people care for those in high places, there’s always a fraction of people against them or just can no longer tolerate their position. These people are not mentioned.
6.) Robert Holtman has the right idea, news headings often point out people’s success. Those people impress many others of what can be possible to anyone who perseveres in life.
Letters to Egypt Pinpointing Enemy Invadors

The French in Egypt
~ “To the people of Egypt . . .”
Napoleon Bonaparte
1.) Descriptive – what people thought did happen. Napoleon explains the fault of the Malmuks and the insult they were to the French. He planned to change the way Egypt was and “return the favor”.
2.) Behavior: Napoleon’s did not have a good impression on the Egyptians when trying to interpret their presence as part of a righteous movement.
3.) This is a message from the elite despite the fact that it is not from a chief/sultan, but Napoleon himself. With his tone and justification, he probably expects no one to argue.
4.) France’s goal was to use Egypt to oppose the Mamluks. Despite their attempt, Egypt is aware of their true nature and did not work with the intruders.
5.) The response to Egypt after they rejected the French army’s proposal isn’t mentioned. In my opinion Bonaparte could either continue to pursue their assistance, or retort.
6.) Historians try to understand what Napoleon’s intentions with this letter. Many do so indentifying the propaganda techniques Napoleon uses.
Exile to Elba Name Calling the new Emperor

The Journey of a modern Hero to the Island of Elba
~ Propaganda or Political Cartoon
1.) Descriptive – what people thought did happen. Due to his ongoing losses in war and the number of countries upset with him, Napoleon was exile to the island of Elba.
2.) Behavior: Since Napoleon’s had lost a number of battles, the reputation he worked hard to get was diminished. However, he is still consider a great tactical ruler today.
3.) To the people Napoleon was no longer a godlike figure. They had lost favor in him when he bit off more than he could choose.
4.) Napoleon couldn’t handle the armies that were against him, he starting losing battles and his invincible profile started to disappear.
5.) An unanswered question of what happened before Napoleon’s exile is the reason why even those who swore allegiance to him didn’t turn their backs on Bonaparte. Some should have had second thought since his success was trimmed down.
6.) The fact of the reason for the military leader’s exile is hard to twist. 4 countries had turned on him at once and he had been defeated.
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