Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

C2- OM-Lawn Care Company

Download from Prezibase.com
by

Stella Stepanyan

on 22 September 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of C2- OM-Lawn Care Company

01
02
03
04
05
06
4. What pre- and postservices could Lawn Care offer its customers to complement sale of its physical goods, such as grass seed and fertilizer?
2. Draw the major stages of the value chain with and without an application service and comment on the role of operations in each.
1. Define current strategic mission, strategy, competitive priorities, value chain, and how it wins customers. What are the order qualifiers and winners?
What are your final recommendations?
3. What problems do you see with Lawn Care’s current strategy, vision, customer benefit package and value chain design, and pre- and post- services?
5. Redo questions (1) to (4) and provide a new or revised strategy and associated customer benefit package and value chain where services play a larger role.
ALL SEPARATED
DESIGN
ELEMENTS:
CUSTOMIZE THE LAYOUT AND ADD YOUR OWN CONTENT
500+ SYMBOLS
AVAILABLE FROM
THE PREZI
"INSERT" MENU
Get this Prezi Template from:
http://prezibase.com
CASE STUDY:
LAWN CARE COMPANY
by
Group C2
Section C
Instructor: V. Odabashian
Strategic Mission
We make the highest quality products and we are famous!
...But we are NOT in lawn care app service system
VP of Manufacting
VP of Marketing
Order Qualifiers
Strategy
Our mission is to provide our customers with the highest quality grass seed and fertilizer as the most prominent company in the world.
Competitive Priorities
Value Chain
How it wins customers
Those who provide inputs

Labor, substances (chemicals)

Receiving, storing, distributing

Developing, Testing, Improving

Seed and fertilizer, delivery

Order Winners
Value Chain without service
Value Chain with Service
Revised Strategic Mission
Our mission is to provide our customers with personalized service and high quality product by continuous improvement and customer feedback.
Competitive Priorities
Value Chain
Order Qualifiers
Order Winners
Problems
Pro Service
Post Service
Order Qualifiers
RECOMMENDATIONS
The right product to the right customer at the right time.
• Very well known
• High quality of grass seed and fertilizer
• Timely delivery

Supplier

Inputs

Inbound Logistics

Processes

Output Logistics

On time delivery of quality products
Focus on target market (park and golf club)
Branding, the fact that they are very famous

Lawn Care company produces high quality grass seed and fertilizer.
Competitor has application service
Direct application of the fertilizers and seeds
CUSTOMER
Strategy and Vision
Customer Benefit Package
Value Chain Design
Pre- and post services
Application Service
Products with upmost quality
Application Service
Seeds and fertilizers with good quality
Focus on:

1. Gaining a customer
2. Value creation
3. Keeping the customer
Suppliers
Inputs
Processes
Post sale services
In
bound logistics
Out bound logistics
POSTPRODUCTION SERVICES
CONSULTING
Installation services,
Warranties,
Guarantees,
Lawn repair,
Maintenance

APPLICATION SERVICE
Consulting and coaching
Application service
Customer relationship
Full transcript