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C2- OM-Lawn Care Company
Transcript of C2- OM-Lawn Care Company
4. What pre- and postservices could Lawn Care offer its customers to complement sale of its physical goods, such as grass seed and fertilizer?
2. Draw the major stages of the value chain with and without an application service and comment on the role of operations in each.
1. Define current strategic mission, strategy, competitive priorities, value chain, and how it wins customers. What are the order qualifiers and winners?
What are your final recommendations?
3. What problems do you see with Lawn Care’s current strategy, vision, customer benefit package and value chain design, and pre- and post- services?
5. Redo questions (1) to (4) and provide a new or revised strategy and associated customer benefit package and value chain where services play a larger role.
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LAWN CARE COMPANY
Instructor: V. Odabashian
We make the highest quality products and we are famous!
...But we are NOT in lawn care app service system
VP of Manufacting
VP of Marketing
Our mission is to provide our customers with the highest quality grass seed and fertilizer as the most prominent company in the world.
How it wins customers
Those who provide inputs
Labor, substances (chemicals)
Receiving, storing, distributing
Developing, Testing, Improving
Seed and fertilizer, delivery
Value Chain without service
Value Chain with Service
Revised Strategic Mission
Our mission is to provide our customers with personalized service and high quality product by continuous improvement and customer feedback.
The right product to the right customer at the right time.
• Very well known
• High quality of grass seed and fertilizer
• Timely delivery
On time delivery of quality products
Focus on target market (park and golf club)
Branding, the fact that they are very famous
Lawn Care company produces high quality grass seed and fertilizer.
Competitor has application service
Direct application of the fertilizers and seeds
Strategy and Vision
Customer Benefit Package
Value Chain Design
Pre- and post services
Products with upmost quality
Seeds and fertilizers with good quality
1. Gaining a customer
2. Value creation
3. Keeping the customer
Post sale services
Out bound logistics
Consulting and coaching