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Product Management with Effect Mapping

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Gojko Adzic

on 20 September 2011

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Transcript of Product Management with Effect Mapping

Product management using Effect Mapping Why? Who? How? What? Gojko Adzic
http://gojko.net For more info ...

Effect Managing IT - Balic/Ottersten
http://specificationbyexample.com Setting clear goals Shared understanding of quality Prioritising based on business value Iterative long term release planning Deriving scope from goals Focusing deliverables on business value increments Preventing scope creep Support scope change and
reprioritisation Stop thinking about cost...
think about investment! People asking for control really want visibility - Elisabeth Hendrickson "value delivered to some person"
Gerald Weinberg http://gojko.net/effect-map/
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