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Video for law firms - Adam Stock

Experience of using law firm video from Allen Matkins
by

Adam Stock

on 10 July 2013

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Transcript of Video for law firms - Adam Stock

Video
Why
What
How
for law firms
Indexed video stands about a 50 times greater chance of ranking on the first page of [Google] results than any given textual page in the index. -- Forrester
OUR EXPERIENCE: INCREASED TRAFFIC
15% - Added videos to site
30% - Launched video-centric site
WHAT TYPES OF CONTENT?

Legal Alerts

Industry Leadership

Community Involvement

Client Profiles

Education
http://www.allenmatkins.com/
HOW DO WE DISTRIBUTE VIDEO?
Web site

YouTube/Email/Industry eNewsletters

JDSupra
12%
24%
64%
Our objective:
build brand awareness and drive word of mouth
Full transcript