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Mobile Consumer Engagement & Location Based Targeting
Transcript of Mobile Consumer Engagement & Location Based Targeting
The goal was to get 46,000 checkins via Facebook Places Ease hectic lifestyles by
shopping with your
mobile device. firstname.lastname@example.org @YOOSE Aware of Location Based Services
Awareness: USA & UK
Familiarity: Japan Took Action
Went into the retailer's store of Smartphone users
have sourced coupons Mobile Redemption Paper Coupons http://yoose.com -Source: Cross-Tab Marketing Services Report. Microsoft, “Location Based Services Usage & Perceptions Survey”! Source: Google & IPSOS - http://t.co/cHQODSZ! Source: Mary Wilhite, Internet Marketer, ezinearticles Source: Navteq and Mcdonald's Sales increased
130% New registered members
rose by 76% use mobile in store RISK: Abandon purchase for cheaper price
online or other store Three days into its launch,
close to 24,000 hits have registered on the site 80,000 fans
53,000 check-in The digital component
is part of an integrated campaign that
includes print, outdoor, and TV advertising Source: comScore US smartphone user survey, 7/11 and Chadwick Martin Bailey and iModerate Research Technologies ` Walgreens already offers mobile coupons via its own well-received smartphone app
It's also one of the handiest apps on the market to simplify visits to the pharmacy SoLoMo McDonald's and Facebook Places Advertising Opportunities in a
SoLoMo Ecosystem 46% 6 in 10 Over 50% 40% 50% 2% Questions? CEO Christian Geissendoerfer Results Results Facts Mobile Local Social Close friends
The Cloud Source: Dr. Phil Hendrix - http://blogs.imediaconnection.com/blog/2012/05/21/how-to-capitalize-on-solomo/ ` Good and Bad Practices