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Mobile Consumer Engagement & Location Based Targeting

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by

Christian Geissendoerfer

on 29 May 2013

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Transcript of Mobile Consumer Engagement & Location Based Targeting

The Perfect (Mobile) Storm Promotion for Singapore's National Day

The goal was to get 46,000 checkins via Facebook Places Ease hectic lifestyles by
shopping with your
mobile device. info@yoose.com @YOOSE Aware of Location Based Services

Awareness: USA & UK
Familiarity: Japan Took Action
Went into the retailer's store of Smartphone users
have sourced coupons Mobile Redemption Paper Coupons http://yoose.com -Source: Cross-Tab Marketing Services Report. Microsoft, “Location Based Services Usage & Perceptions Survey”! Source: Google & IPSOS - http://t.co/cHQODSZ! Source: Mary Wilhite, Internet Marketer, ezinearticles Source: Navteq and Mcdonald's Sales increased
130% New registered members
rose by 76% use mobile in store RISK: Abandon purchase for cheaper price
online or other store Three days into its launch,
close to 24,000 hits have registered on the site 80,000 fans
53,000 check-in The digital component
is part of an integrated campaign that
includes print, outdoor, and TV advertising Source: comScore US smartphone user survey, 7/11 and Chadwick Martin Bailey and iModerate Research Technologies ` Walgreens already offers mobile coupons via its own well-received smartphone app

It's also one of the handiest apps on the market to simplify visits to the pharmacy SoLoMo McDonald's and Facebook Places Advertising Opportunities in a
SoLoMo Ecosystem 46% 6 in 10 Over 50% 40% 50% 2% Questions? CEO Christian Geissendoerfer Results Results Facts Mobile Local Social Close friends
Content
Sentiment
Networks
Platforms
Sharing Position
Context
Things
Place
Vicinity
Proximity Devices
Broadband
Apps
Sensors
Internet
The Cloud Source: Dr. Phil Hendrix - http://blogs.imediaconnection.com/blog/2012/05/21/how-to-capitalize-on-solomo/ ` Good and Bad Practices
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