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Building Presence and Loyalty with Consistent Brand Messaging

Communicate your social message through multiple channels with cohesive, relevant and shareable content. A great social strategy starts with a well structured website. Learn how to integrate with SEO and PPC to attain your online marketing goals.
by

Nicole Heisig

on 13 September 2014

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Transcript of Building Presence and Loyalty with Consistent Brand Messaging

Social Media
An Integrated Approach to Online Marketing
What is your
goal
?

SEO

Social Analytics
Build Brand
Presence
Grow
Reputation
Increase
Engagement
Increase
Traffic
PPC
Social
Signals
pointing back to blog post
Page
Structure
social sharing
links to social
User friendly navigation
Easy to use
search feature
#Hashtags
Link Text
#Hashtags
call to action
page title tag
page content
H1 Tag
image
image
call to action
H1 tag

page title tag
Album Title
description
Link to page
call to action
description w/ link
& call to action
shared image
description w/ link
album title
description w/link
& call to action
location
file name
click on pin
edit pin
add URL to make
pin clickable
pin in board
board description
board title
links with each image
The MANY ways Social and SEO mingle
File
Naming
Use same images in Ads
Image file names relevant to ad link
text & content
Image file names relevant to web page
title and content
Support SEO and Social Media Marketing
display ad
remarketing ad
facebook ad
remarketing ad
display ad
search ad
facebook ad
facebook ad
search ads
"we are all working together, that's the secret"
-sam walton
Full transcript