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Sean Hirshberg

on 10 May 2011

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Transcript of anewguide

to a relatively new media Presentation by: @hillarymullin @clarehiler @alexeholley @seanehirshberg Any tool or service that uses the internet to facilitate conversations. Social media is just that, being social in an online format. about how they use social media...and here is what they said. We talked to traditional and non-traditional newsrooms.... How do you use social media? "What social media allows for is organic communication" "we use social media to let our viewers send us questions they'd like to hear the candidates answer during the debate" @eliselive National Public Radio @jessiefowble Producer WJXT Channel 4 "I was a 10PM producer in my first job in Midland, Texas. Market 157. NOTHING ever happens there, and I didn't have an assignment editor. I had to learn to be resourceful about finding story ideas, and Twitter was a goldmine for me. @kristenorsborn Producer WFAA News Training Journalists to Use Social Media "I learned Facebook and Twitter on my own, but KLAS has provided several social media trainings" "You need to be trained on how to use social media platforms, but the same skills that make a good journalist are those needed to be successful at social media: knowing the passions and interests of your audience, communicating in a conversational tone and listening to others." Shawn Brouwer, Digital Media Manager, KCRA-TV @CalvertCollins Reporter, KLAS, Las Vegas "I pretty much learned on the fly." @MattLothrop49 Sports reporter/anchor at KTKA 49 BEST of the BEST..... Even With Training,
Mistakes Can Happen When To Tweet and when not to tweet. ONLY tweet what you know What to learn from this... reread tweets, they are just as official as an on-air report CNN reports.....Obama dead Highly successful engagement with audience..... After talking with more than 100 journalists across the country... 1. Professional vs. Personal No matter the market, social media is possible...... Some of the top “Twitter Towns” are not the top 10 markets in the U.S. Viewer participation:

620+ Facebook Photos
600+ Emailed Photos

39 Facebook Videos
23 Emailed Videos Statistics: What KOMU Learned From The Storm How to incorporate the social media tools into the newscast Listen to feedback and don't overdo it Don't just focus on the newscast, look at all social media tools "I don’t say anything on Twitter or Facebook that I wouldn’t say on the air." @KrisKetz Anchor, KMBC @kevinlewis, WNDW Kevin Lewis At the end of the day I'm a normal human being and if there is a picture of me at a bar what's the big deal. Normal people drink. That said, you are not going to find pictures of me doing keg stands. In my opinion, it's all about finding that happy medium and making sure you stay there. around the country....... 7. Be Transparent 9. Don't Waste Your Audiences' Time 3. Be Consistent and Reliable Ex: twitpic, twitvid, Flickr "Reaching out to our viewers can open the communication from one way to two way." @jennihogan "For me, Twitter is a no-nonsense medium. I want to make each tweet something of value, news value usually, for my followers. Facebook is more of me trying to shape my online identity. It’s the homepage I was always going to create and never did." @CaseyNolen KSDK, News Channel 5 Just like your audience members can rely on you to be on the air, they should be able to rely on your tweets for information. Whitney Mathews Poynter "As soon as I head out to my assigned a story, I tweet where I’m going. As the story develops, I will Tweet and post updates to the 8 News Now Fan Page. I try to post as many pictures and videos as possible." 8. Listen To Your Viewers 5. Explore New Tools "I do location based SM with Gowalla (it's an Austin based company so I prefer it to FourSquare). I also have a Tumblr page for my Instagram photos, and YouTube and Vimeo channels." @eliselive National Public Radio Visit our blog at..... anewguide.wordpress.com "I usually tweet as soon as I get to work to let people know I am active and online if they need to tell me anything." Jenni Hogan, @jennihogan Seattle, KIRO 7 The Art of Retracting Tweets Only Tweet What You Know Better To Be Third Than Wrong WJXT updates social media at least one time every 100 minutes When asked what makes you "follow" or "like" something, this non journalist answered...
"I'm not. I'm a fan of maybe two things on Facebook because the updates and announcements are annoying. I like to decide when I read my news, not be bombarded with it." Non Journalists... "I generally "like things on Facebook if they are unique, smaller, need help raising awareness, or I want to get updates from them. I would "like" a local TV station over bigger ones because they will give me news that pertains more to me, and that I won't find on the bigger news stations." "Quick way to share and recieve information." Tips For Stations Launching Social Media Platforms: "Were I to do it again, I'd push both mediums simultaneously [Facebook and Twitter]. We were late to the Facebook game. I'd recommend that newsrooms start hammering on both mediums at once. Cross promotion helps, we've found."
- Ed Forbes, The Journal News, Westchester NY "New stations, I would recomend any one in my industry to get online as soon as possible. Sit back and follow people to see what they like or don't like if you're not comfortable on the platform. Don't watch too long, you'll want to start interacting as soon as you can. Also, ask for help or advice from viewers followers. People in the Twitter world love teaching you how to be great." - Jenni Hogan, KIRO-TV, Seattle Final Tips Create lists of your followers and sources.
Follow everyone that follows you.
Do not overwhelm your followers.
Incorperate it into your broadcasts
- Mention you Facebook on your morning show. The other choices: If it was easier to use, if someone explained it to me, if their was an incentive. The use of social media could be better if journalists were being trained better... "I would remember the most important rule in social networking: You get what you give...News organizations need to communicate authentically, as human beings, which means replying to questions and complaints, retweeting and linking out to other content producer's stories..."
Elise Hu, @eliselive
National Public Radio 10. Timing Is Everything People are most active: Blogs: Morning
Facebook: Off work hours
Twitter: Use Tweriod to determine the timing for your followers.
(VA Simple Services) anewguide Social Media is possible everywhere, but some markets are not taking advantage of it. KOMU 8 and the Matt Painter situation This is OUR newguide to social media use in the newsroom 2. Know Your Tools 4. Conversation is Key KIRO, Seattle 6.Ethics Reporter, KLAS, Las Vegas @CalvertCollins And accross all platforms
Radio In our survey, responders said they would use social media more if they were getting better infomation. Also listen to how your audience is using social media, and their compliants about how you are using social media. You can do this by looking at analytics, and reading comments. social media defined Connect with readers and viewers #MidMoSnow
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