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McCann WorldGroup India Healthcare
Transcript of McCann WorldGroup India Healthcare
McCann World Group
McCann Worldgroup can trace its roots back to 1902 when Alfred Erickson started his ad agency at the ripe young age of 25.
Explosive start to his agency since one of first clients was American Coal Tar Company.
Coal Tar was discovered to have an explosive element by German scientist and was essential in the creation of TNT which was a major source for explosives in WWII.
Harry McCann worked for Standard Oil Co. and in 1911 J.D. Rockefeller was ordered to breakup his oil empire.
In 1912 Harry opened H.K. McCann Company.
McCann still owns the majority of the advertising work for what is now Exxon Mobile. A relationship that has lasted over 100 years.
The move to become a Global company started in 1915 when McCann opened up an office in Canada and in subsequent years the following:
1927 – Europe
1935 – Latin America
1959 – Australia
1960 - Asia
World Group Creation
In 1997 McCann Worldgroup was created to include:
McCann Erickson Worldwide
McCann Healthcare Worldwide
Full Service Capability
“Global Reach with customized solutions to transfer brands and grow business!”
McCann Erickson – advertising
MRM – digital Marketing/Relationship management
Momentum – event marketing & promotion
McCann Health – professional/dtc communications
CRAFT – global adaptation and production
UM – media marketing
Weber Shandwick – public relations
FutureBrand – consulting and design
Who (target market)
Leverage our Market and Industry information
The Journey Is The Reward!
How We Reach Customers
Access To Resources
The Value Of McCann's
World-Wide Reach? Priceless
InterPublic Group Ad Agency Resources In India
Awards and Testimonials
McCann Worldgroup tied with Omnicom Group's Worldwide Communications Group as the world's-largest agency network in 2008
The two companies merged in 1930 and became McCann Erickson.
Four years later Alfred Erickson died and Harry McCann was left in charge.
In that year the company had billings of $50,000,000.
McCann World Group
Advertising – print, media, digital, ecommerce
Customer Relationship Management
Events and promotions
Britannia Cheese Commercial
McCann Worldgroup provides best-in-class strategic and creative services that will meet your brand building needs across all communication channels. Our 23,000 employees located in more than 120 countries will collaborate to integrate advertising, relationship management, promotion/event marketing, design, and worldwide production focused on transforming your brand and growing your business.
is a world-leading health communications business unit with a core focus on the growing world-wide health-care industry. If your focus is on
our community of inspired thinkers can help tell your story to the world.
McCann Erickson operates 180 offices in more than 120 countries
Let's taker a closer look at McCann Group