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Welcome to self-publishing

Complete Prezi template of angry birds. Add you text or images to any place of the level. Add extra information to the level complete screen that fades in with an animation. Note: the elements like boxes and rocks are not flash elements
by

Ana Spoke

on 26 April 2016

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Transcript of Welcome to self-publishing

Have you submitted it to an agent?
FOUNDATION
EXPLOSIVE
The guts of it
AUTHOR PAGES:
Marketing 101
ABOUT THAT SOCIAL MEDIA PLATFORM...
Giveaways
So you've finished your first manuscript?
CONGRATULATIONS!
Have you been rejected?
ARE YOU ANGRY??
Don't stress.
Let me show you how to get to your happy place:
Welcome to
the

Get 3 quotes with SAMPLE PAGE EDITS for each service.

I found my editors at Editors Victoria:

http://www.editorsvictoria.org/find-an-editor/freelancers
You will need:
a structural editor,
a copy editor, and
a proofreader
Do not skip this step.

No, you can't do it yourself.

If you're broke, try searching for beginner editors who need to build their portfolio - ask for free or cheaper service in exchange for a testimonial.
Have you lost all hope?
(I mean, editing)
(the book
cover)
power
You may be able to do it yourself.

But only if you have design skills.

Whatever you do, don't try to paste a title over a stock photo in Paint. Please.

Try to avoid the "premade" look.

Your cover will be your biggest ally. Treat it with respect.

I made my own, using a CreateSpace template:
Have a look at the eBook Cover Design Awards for ideas and names of good designers:


If you're broke, try fiverr.

If all else fails, I run a free cover design contest on my blog:
http://www.thebookdesigner.com/2011/08/monthly-e-book-cover-design-awards/
http://anaspoke.com/
How about seventy agents?
(the interior layout)
Easiest for Kindle ebooks - just a Word file. Follow Kindle Direct Publishing guide:
https://kdp.amazon.com/help?topicId=A17W8UM0MMSQX6
Or, you can start a paper version - Create Space can convert the file to an ebook:
https://forums.createspace.com/en/community/community/resources/formatting_your_files?view=blog
If you'd rather pay someone to take care of the headache, I can recommend eBook Launch:

http://ebooklaunch.com/
Many schools of thought - but keep in mind that you are a first-timer, unknown, competing in a saturated market.

From my experience, setting the price of your first ebook at $0.99 achieves the best sales and royalties:

To get ISBN or not? Depends on your strategy.
http://anaspoke.com/2015/11/09/the-price-is-right-right-at-0-99/
For the paperback, aim to set the lowest possible price - it turned out that having 6x9" format with small margins and relatively tight spacing helped.
Your social media platform should be only a small part of the overall marketing strategy.

Expect to pay to promote your book, even when you give it away for free.

You will likely get best ROI with tried and true - BookBub, Book Gorilla, eReader News.

My personal list of book marketing websites, complete with my experiences and data:
http://anaspoke.com/2015/10/08/the-most-super-duper-exhaustive-comprehensive-and-current-listing-of-free-and-paid-book-advertising-websites-and-ideas/
worst ways to promote your book:

Blog tours - unless you can get on a blog with lots and lots of followers.

Sending @ messages on Twitter. You will get blocked. Same goes for sending DMs. No DMs!

Paid ads with Amazon or Goodreads. Terrible ROI.

Paying for reviews. People are smarter than you may think and will notice. Protect your reputation.
Don't spread yourself too thin - pick a couple and work on creating a following.

Be social on social media. Comment, retweet, follow - add value to others' platforms.
Twitter tip: use lists.

Create descriptive lists, such as "Awesome author retwitters" or "Self-published authors" and add real people to them.

Subscribe to relevant lists.

Whenever you find someone new and cool, check out their lists.
WHAT'S IT WORTH?
Amazon - a separate page for each site:

USA:
UK:
Amazon sites that don't yet have Author Central pages: Australia and Canada

Goodreads:
https://authorcentral.amazon.co.uk/
https://authorcentral.amazon.com/
https://www.goodreads.com/author/program
Goodreads:
From my experience - make them short and open to all countries:






Rafflecopter:
Have to provide your book in pdf format.

Instafreebie:
Need a mobi file.
https://www.rafflecopter.com
https://www.instafreebie.com/
https://www.goodreads.com/giveaway/new
By all of them?
Your book is on Amazon! Yay!
I mean, a dozen DIFFERENT Amazon sites,each with it's own book link.
Set up a universal link:
http://www.booklinker.net/
Like this one:
http://mybook.to/ShizzleInc
You get to see live sales numbers!
Advertise:
Enroll in Kindle Select:
Got questions?
Why not create a book trailer?
And now for something completely different...
Or animate your book cover?
Get a (fake) celebrity endorsement?
Directly to publishers?
Competitions?
Ask me on
or on Twitter: @spokeana
anaspoke.com
SELF-PUBLISHING
GAMES
Full transcript