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At the Conquest of a City

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by

Laurence Schmetz

on 27 January 2015

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Transcript of At the Conquest of a City

At the Conquest of a City
Tools :
A Tablet




To take pictures and videos
Team Mission :
A Facebook page
To gain popularity
Creating content through exceptional proofs

Posting this content during the challenge
BY
Goal:


Location:


Date:

Timing:



Activities:






Branding :
And the winner is ...
Evening program

Theme:



Traditional Raclette Dinner
Dance Party
Mountain decoration
Open bar
Over night :

An "
Indoor Bivouac
"
Dress code
DJ in a hut
Convince people to their Mobistar Team Facebook page
On each proof:
Beach flags
Tents
T-shirts
...
A GPS




To guide
Under your control as admin
Branding material provided by Mobistar
Click here
Click here
Death -Ride
Death slide
Ladders
Click here
Click here
Budget of the Event
Approximately: 660 € / person
( Based on 200 participants)
Global Amount: 133.000 €
Budget of the Event
Approximately: € / person


Global Amount :
(based on 200 participants)

Goal Of the Event :
Increase the 4G utilization through MOBISTAR people in order to promote the Mobile data penetration using a Team Building / Spirit Game
Briefing :
Tablets to be sponsored
Breakfast :
Lunch :
The Challenge:
Basis :
14 Mobistar Teams
7 Proofs
2 Teams on each proof

Aim :
Gaining in on- and offline popularity
Team Challenge :
Challenge Summary:
Facilities
:
Toilets
Showers
Security
Plenary Meeting :
Second Day :
Presenting the 4G to the commercial team
Using the event for Branding and Promotion

4G City
Easy access via public transport

Between the 10 - 14 of March 2014

One day of activity
Overnight
One day of meeting

Team Challenge (14 Teams) and street branding promotion
Diner and Dance Party
Indoor "Bivouac"
The Team page with the most LIKES from external and potential mobile customers
Wine, beer and soft drinks
Specialized in:


Experience:
Permanent Team:
Freelance Staff :
Risk-assessment:
Click here
Event organization
Difficult access work
26 years
28 employees
(+/-) 100 specialists
(AIB Vincotte)
Full transcript