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Tech talk at Shoes of Prey
Transcript of Tech talk at Shoes of Prey
Advertising (SEM & Publicity)
Customer service & word of mouth
Trade relationships 200,000 customers, 40,000 businesses, $300m in projects posted Publicity Agency v DIY
Different channels, different effectiveness
What do you stand for?
Data Customer Service Communicate your values to your customers
Deliver happiness, be flexible
Flip the funnel - using your customers to gain new ones
Follow up every customer
Software, notes & following up Sales Founders need to know the sales process
Trial strategies to work out KPIs & know your numbers
Training and more training
Communicate data Trade relationships stand on the shoulders of giants
be careful of "consideration"
set realistic expectations Thanks!