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Females and Comics
Transcript of Females and Comics
Comics and Gender
Replicate and improve upon a study that already happened
How many people are active readers of comic books and How do our findings differ among demographics?
Who is interested in comic Heroines?
Knowing who is buying is vital information for any business.
Goals & Objectives
A Market Research Project
By: Shellie Kostakos
How do people feel women are portrayed in comics?
Men & Women
Most Familiar Female Character
Read or watch at least once a month
"They are usually the ones who need to be saved."
"Women are portrayed as overtly sexy. Are they supposed to be saving the world with their breasts?"
"They are portrayed as saving people but not as strong as the men."
"Many are portrayed as strong and individuals, but their costumes portray the idea of sexual objectification."
More women responded than men.
Powell's Books did not respond to our request to post survey link on website/social media pages.
Qualtrics had some glitches.
Survey sent out during Spring Break
Limited computer at UC table.
Would the research and results have been different given more resources?
More representative audience.
Larger access to knowledgeable comic book fans.
1. To discover whether female readership is low enough to require a mass outreach program
2. To discover whether the connection between genders of the characters and genders of readers is strong enough for businesses to take into consideration
Female comic book characters
Fans - Men vs. Women
The Decline of Comic Books
Competition - Marvel
Comic Book Film Popularity
Females and comics
Overly sexual portrayals of women
How can a company like DC increase readership?
Overall Readership Results
Readership - Age
Readership - Relationship Status
Willingness to Pay
Willingness to Pay - Mediums
Genre and Traits
Focus on making comic books that contain more action or comedy.
Create main characters to be heroic or comedic
Create an out reach program to promote comics to a broader audience
- Via Facebook
- Set up table in UC
Most college students do not read comic books.
Redefine the portrayal of women in comic books.
Free comic with ticket purchase
Over 25--Graphic Novels
16-20 & Over 25--Digital Comics & Graphic Novels
#1 - Manga ($12 @ 15%)
#2 - Graphic Novels ($8 @ 20%)
#3 - Comics ($4 @ 35%)
#1 - Manga ($12 @ 11%)
#2 - Comics ($4 @ 30%)
#3 - Graphic Novels ($8 @ 13%)