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Coffee Shop Presentation
Transcript of Coffee Shop Presentation
To provide excellent customer service to our customers.
To offer remuneration packages that was above labour market wages.
BEST QUARTER BASED ON PROFITS
WORST QUARTER BASED ON PROFITS
1st quarter – profit (net income) -($4160.50)
Gross Margin - $2762.63
Expenses - $6923.13
Wages - higher than the local labour
Prices – higher than local market
Graph shows Café au Lait's best quarter - period 8 –total revenue $21,138.00
Melissa De Four, Kathleen Francis & Jennieville R. - Thompson
Increased price of medium cups.
Only 1 lb emergency purchase of coffee.
Advertising and promotion remained constant.
Success of radio show - Special decision.
Great tasting, high quality coffee at an affordable price!
To increase public and brand awareness of Café au Lait.
Keep coffee wastage to a minimum.
Maintain a minimum stock level.
Avoid rush ordering.
Amounted to $31,513.76
Deducted total expenses of $92,642.38 from gross margin figure $124,156.14
Cash balance of $45,320.37
Salary of employees and managers - 48,162.38
Advertising/ promotions - $35,000
Departments don’t work in isolation.
Review labour market before setting wages.
Cannot operate a business as if you are testing the waters.
Firstly look at labour market, look at competitors’ prices.
Each situation must be carefully analyzed independently.
Take greater risk in the area of the special decisions.
Where coffee is like friendship...Rich, Warm & Strong.
BE SURE TO VISIT US!
Cafe au Lait
Cafe au Lait