Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Copy of "LIVRE," M.Melot

No description

Raflé Marie

on 1 July 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Copy of "LIVRE," M.Melot

"Tant que le règne du papier était sans partage, difficile de voir l'objet sous le concept"
But...Where is Szeged ?
9 900 000 inhabitants
Flag of Hungary
Money of Hungary
The Forint:
€1 = HUF 309.37
Budapest is the capital
Some word about Hungary
Third largest city of Hungary
170 000 inhabitants
30 000 students
The university has a high prestige among the Hungarian institutions of education
Thank you for your attention
In a few words:
François Cazaux, a young french cook, would like to open a french vegetarian take-away restaurant in the city-center of Szeged.
The name of this restaurant will be "Le jardin de François".
He will propose quality and healthy food.
The price will be higher than in other take-away restaurant in Szeged.
His principal target will be the student.
My mission
François Cazaux didn't make a business plan, so my job was :
To analyze the competition in the city-center of Szeged.
To determinate if the students could be interested in this new take-away restaurant.
My life in Szeged
My travel in Hungary
By Marie Raflé

My project:
Market study
Competition analysis in the city-center of Szeged
11 take-away restaurants:
3 Kebabs,
2 asiatics,
1 pizzeria,
1 vegan restaurant,
3 famous fast food (Subway, Burger king and McDonalds)
1 pub/restaurant/take-away
3 Kebabs
1 pub/restaurant/take-away
Pivo : HUF 890
Buffet WC : HUF450
Duna Döner Kebab : HUF 500
Dokk Hamburger : HUF 500
2 asiatics
Wok n'go : HUF 700-800
Panda restaurant : HUF 800-900
1 pizzeria
La Pizza : HUF 850
1 vegan take-away restaurant
Az élet étterme (restaurant of life) : HUF 790
3 famous fast-food
McDonalds : HUF 1200
Burger king : HUF 1200
Subway : HUF 699
Demand study
220 students:

150 Hungarians students
50 Internationals Programs students
20 Erasmus students
Administration of my survey
I asked my students friends and classmates.
I asked students in front of the library of Szeged.
I made a survey on Google drive and I published the link on Facebook.
Result of my Survey

François Cazaux has 2 choices:
Lower his prices and the quality of his food to attract the majority of the students.
Or to be in a niche of the market, with around 2000 potential students customers.

buy a van.
Advertising campaign (distribution of prospectus in the main street of Szeged, posters in the students pub).

Put forward the french food.
Full transcript