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friistyle

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by

Julie Lund

on 30 October 2014

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Transcript of friistyle

Offering free items sets friistyle apart from its competitors

Shows care for customers and avoids buyer’s remorse

Deals to focus on:
Free
Buy-one-get-one free
Free item with specific purchase
Introduction
Research
Industry&Market Research
SWOT Analysis
Merchant Survey Data
Recommendations
SOFTWARE
GPS Tracker
Track deals nearby

Online local search

Business address attached

Effective and practical
Gamification
Uses game elements in non-game contexts

Early adopters: PepsiCo and Red Bull

Competitors: Foursquare – “Mayor”, Shopkick – “kick” redemption
Benefits
Gaming can be addictive in nature

Increase the user base and loyalty

Targets tech-savvy, college-aged demographic

Easy traceability of metrics and user information
Implementation
Institute “check-in” technology

Assign points to what frii is most interested

Track points over time to determine ranks

Post point leaders on friistyle’s main page

Rewards could be tangible or intangible
EVENTS
First Friday
Campus
Eat the Streets
Campus Center booth
Sporting events
Homecoming
Dorms
Dining
Pass out flyers
Have a booth with promotional items
MARKETING
MATERIALS

Print Materials
Get the buzz going

Spread the word

Educate potential users
Promotional items
Water bottles

Magnets

Key chains
Paper Goods
Flyers

Postcards

Small business cards
Banners
Durable and reusable

Advertise current deals at businesses
BUSINESS RECOMMENDATIONS
Owner Recommendations
Reflect on your past experiences
Get a different view
Make regular customers feel special
Be consistent
Understand your core competencies
Differentiate yourself
Back to frii
Project Objectives
Methods to increase friistyle’s user base

Spread brand awareness

Brainstorm various public relation ideas

Complete merchant surveys
(cc) image by nuonsolarteam on Flickr
Industry and Market Research
SWOT Analysis
Merchant Survey Analysis
shopkick

Foursquare

livingSocial/Groupon
Hot Deals Hawaii
Business Recommendations
Events
Marketing
Software
GPS Tracker
Gamification
Share location
Promotion First Friday
Campus
Eat the Streets
Print Materials
Paper Goods
Promotional items
Banners
Facebook Ads
Owner Recommendations
Back to frii
Conclusions
With available resources:
Short Term
Long Term
frii-Beez
Valerie Wong
Todd Inouye
Jin Hong
Julie Lund
Cameron Sato
Any Questions?
Research
Recommendations
Conclusions
STEP 1
STEP 2
GPS Tracker
Android
Re-evaluate model
Print Materials
Promotional Events
Campus Events
STEP 3
Gamification
Elements
Social media maintenance
Merchant relation maintenance
GPS Tracker
FaceBook Ads

February 13 to April 1st.
Daily budget of $3
Bid by CPM - $0.50 max bid


Promote CDB
Understand the relation between:
Level of quality social media presence
Facebook ad campaign
FaceBook Ads
We tested this hypothesis under two different levels of social media presence

Period I
: Facebook recommended presence
~1-2 Engaging posts a week (2/13-2/28)

Period II
: Low presence
<1 Post per week (3/1- 3/16)

Period III
: Low presence
<1 Post per week (3/17- 4/1)
FaceBook Ads
Periods II
and
Period III
, low presence
Decrease in unique clicks:
Period II
: -12.8% from
Period I
Period III
: -29.0% from
Period I

Increase in average CPM:
Period II
: +25.6% from
Period I
Period III
: +27.9% from
Period I

760 Actions at $185.99 = $0.245 per action
Thai Valley Cuisine
Kiss My Grits
Tsunami Bar
LaTour Café
Hawaiian
Hiking Hawaii Café
Hawaiian Coffee Classics
New Violet's Grill
Agenda
Vendors/partners

Value to new potential users

Exposure
Cafe Duck Butt
Goals
Data Summary
Recommendation

Use mixture of items depending on type of event
Recommendations
Timeline
Maintain strong merchant relations
Target market
Education on the Application
Android market
Complete more advertising
Brand recognition
Full transcript