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The Non-Designers Design Book Summary

A prezi summering the book by Robin Williams
by

Taylor Rein

on 1 April 2015

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Transcript of The Non-Designers Design Book Summary

The Basic Elements of Graphic Design
There are hundreds of details that effect a picture, drawing, or logo. The 5 most basic elements are known as the acronym
C.A.R.P! The letters stand for...

Contrast
Alignment
Repetition
Proximity
Contrast
Alignment
Definition:
An arrangement in a straight line, or in a correct or appropriate relative positions. Or a position of agreement or alliance.
Repetition
Definition:
The action of repeating something that has already been said or written. A thing or element that's repeated.
Proximity
Definition:
The nearness in space, time, or relationship.
Definition:
The state of being strikingly different from something else.
Thanks for
Viewing!

Contrast Examples
Repetition Examples
See the repeating theme?
Smiles to the right -->
Marlin Monroe to the
<-- left
The Non-Designers Design
Book Summary

By Taylor Rein
The idea behind contrast is to avoid elements on a page that are merely
similar
. Contrast is often the most important visual attraction on a page---it's what makes a reader look at the page in the first place.
Nothing that isn't relative to the theme of a page should be placed together. For Example, If your bakery name was going to be Ninja Bakers but, your business card didn't reflect anything ninja like then it's better to find a more suitable name. Alignment used correctly fashions a clean, sophisticated, fresh look.
Alignment Example
The top example shows where alignment is used
correctly by positioning the Title at the top. Then your eye follows everything below smoothly and absorbs the info easily.
This example isn't bad either this one gives strength to the edge that's matched up by the text.
You can repeat colors, shapes, textures, spatial relationships, line thickness, fonts, sizes, graphic concepts, etc. This effect develops the organization and strengthens the unity of a graphic design or photo.
Items relating to each other should be grouped close together. When several items are close in proximity to each other, they become one visual unit rather than several separate units. This helps organize information, reduces clutter, and gives the reader a clear structure.
Proximity Examples
Full transcript