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Real Estate

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Leila Founes

on 26 March 2015

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Transcript of Real Estate

Real Estate section every Sunday the premier destination for property seekers throughout the US.

This section provides comprehensive listings and examines the trends affecting real estate in New York and across the country, every Sunday.

Real Estate weekly columns include: The Hunt, Residential Sales, Living In, In the Region, Featured articles, Classifieds… and more.

Properties section every Friday In the International New York Times Properties Section zeroes in on luxury residential properties and dream homes throughout the world.

T Style Magazine
EMEA: 141,587
TOTAL: 192,287
The NYTG offers top quality platforms to watch advertisers wanting to communicate their brand message throughout the year.

USA: 1,256,489

T is a destination for style-conscious readers to be informed about cutting-edge trends in the glamorous worlds of fashion, travel, culture and entertaining

Each issue delves beneath the surface of our readers passions—fashion, travel, culture, design, food, politics and living—to uncover the ideas and innovations that are transforming global culture and lifestyle

Great Homes: The Best Address in Luxury Real Estate
Home Page Real Estate Module
Reach our sophisticated, affluent audience on the NYTimes.com home page – one of the most prestigious addresses on the Web.

Through the Real Estate Module advertisers can showcase properties and attract qualified leads from across the U.S. and around the world.

12.5% SOV opportunity on the highly trafficked home page.

Ad position:
Property photo: 173x98, 20K
Logo: 78x36, 4K
60 characters of text and URL

A Global Perspective on Real Estate
Real Estate in the Paper

Luxury Lifestyle Magazine
Position your brand in this luxury editorial environment that only The New York Times can deliver

Reach an affluent, luxury real estate audience:
Mean Household Income: $287K
Mean Net Worth: $1.12 million (excluding Real Estate)
40% are considering purchasing real estate as an investment in the next three years
Over 1.2 million unique visitors per month
Over 10.3 million pageviews per month
Age: 47
Male: 57% / Female: 43%

Leverage the extensive Great Homes marketing campaign in print and online

Sponsored Copies & Other Opportunities
Targeted Distribution

Business Travelers Train Package
Real Estate Section Full-Page Interstitial
Exclusive placement providing total ownership

Ideal for rich creative

Gateway to the Real Estate Section Front and Articles Pages

Dimensions = Up to 640x480
File Size = 60K initial
Animation = up to 15 seconds
Maximize number of properties: 5

Homepage Takeover





Half Page

Paid Post

Online Opportunities

For more than 150 years, Times readers have expected their newspaper to provide the most thorough and uncompromising coverage in the world. The Times has won more Pulitzer prizes than any other news organization and remains No. 1 in overall reach of U.S. opinion leaders.
5.3 million readers globally

45 million unique visitors
iPad news app
1.5 million
unique visitors
iPhone news app
3.2 million unique visitors
nytimes mobile
36.3 million
unique visitors
android news app
440,614 unique visitors
2,470,448 copies
47,176,000 unique users
Branded Content
6,000 glossy wraps were distributed on January 24, 2014 during Davos.

Copies were distributed in luxury hotels, bus, limousine and helicopter service.

Extell / One Riverside distributed 3,300 wraps in HK during the HK Art Basel show, in Hotels, Vip Club may 16th, 2014

Sotheby’s distributed 2,500 wraps in Cannes during the Cannes Film Festival in hotel May 16th, 2014

Work with The New York Times Global Marketing Services Department to create a customized cover wrap (folders, inserts, stickers, wraparounds, envelopes…) for distribution at special Business events, conferences or targeting specific areas. Our targeted Distribution program will bring your campaign alive and allow you to spread your message and engage directly with a top level audience.

The New York Times has won
Pulitzer prizes in total.

In March/April 2014 The New York Times has received

Pulitzer Prize awards

National Magazine Award for Reporting

George Polk awards for foreign reporting

World Press Photo First place awards

Peabody Awards for Broadcast/Web Excellence

First Place Best in Business Awards including the General Excellence Award for best overall reporting

Deadline Award Nominations (#1) including

: Daniel Pearl Award for Investigative Reporting

: Beat Reporting

: Feature Reporting

: Enterprise Reporting

: Business Investigative Reporting

: Multimedia, Interactive Graphics

: Digital Video Reporting

: Public Service Reporting

World Class Journalism
Expanding across platforms
Sources: MRI Doublebase 2013; INYT Reader Survey 2012, Comscore March 2014; Localytics and iTunes Connect September 13

International Weeklies
Source: ComScore March 2014
*Global includes Canada – **EMEA Total excludes UK where BBC.com cannot receive advertising-
***WSJ.com- NYTImes – APAC total excludes Chinese, Japanese website editions.

The New York Times International Weekly is a 8 to 12 page supplement distributed in 33 top national newspapers across Europe, North America, Latin America and Asia creating a global network that connects readers, more than 5,4 million, around the world.

For advertisers, The New York Times International Weekly offers an unmatched editorial environment – one of the most influential in the world. The section attracts an affluent, educated and sophisticated audience, making the section a perfect showcase for products and services.

The editorial content accounts for the intricacies of each paper's local market, providing readers with both relevant stories and a broader perspective of the world in local language when necessary.

The International Weekly is published on various days, depending on the needs of each local paper and in 8 different languages.

With one media buy, advertisers can tap in this unmatched network to reach their audiences through our regional packages or through a custom made selection of their key markets.

An audience investing in Real Estate
Reaching a large, qualified New York audience
Reaching international owners and potential property investors

Source: IHT Reader Survey 2012 Base: All Respondents.
Full transcript