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Transcript of Music

Classical Music
Country Music
County music originated in Southern America and the Appalachian Mountains. It combines folk celtic and gospel music, however over the years it has absorbed pop and rock music. Country music does not just tell one story it tells numerous stories, meaning everyone relates to the music. The term country music was first used in the 1940’s when hillbilly music was deemed to be too derogatory (Scaruffi, P 2007). The styles and sounds have developed over the years, largely due to the influence of superstars of the early twenties, and the stars of today such as Jimmie Rodgers, Dolly Parton and Miranda Lambert to name a few.

Rhythm and Blues
Music is an arrangement of tune, melody, rhythm and beat. There are different genres of music which integrate to individual preferences so music is found to be appealing to all generations.

Music has played a significant role in people’s lives and has the ability to create an emotional reaction. Music reignites memories and is commonly found at various celebrations.

For this presentation, we have agreed on three themes, catering to our individual interests, Classical, Country and Rhythm and Blues. We discuss each genres music development throughout history, how each style incorporates media along with the audiences it attracts. We also explore the dance style for each genre.

Classical is the oldest type of recorded music and the root of all music we hear today. Remarkably it is still enjoyed in this current era.

Rhythm and Blues has been significant in breaking down racial separation. It transforms over the decades maintaining a rhythmic beat.

Country music has adapted to a younger audience and brings people together. It will always be significant, provided it maintains balance between the past and current sounds.

Our research indicates music has always been largely influential in our lives.

By Lisa Farah, Rosemary De Propertis and Dione Faleiro
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(Creative Commons) Bach - Brandenburg Concerto No 3 (2006) Avent Chamber Orchestra Retrieved 23rd January 2014, from http://freemusicarchive.org/music/Advent_Chamber_Orchestra/
(Creative Commons) Benji Hughes (2010) Country Love Retrieved 24th January 2014 from: http://freemusicarchive.org/music/Benji_Hughes/
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Billboard.com (2012) New Statistics about Country Music Fans Revealed at Billboard Country Summit, Retrieved from: http://www.billboard.com/biz/articles/country/1177554/new-statistics-about-country-music-fans-revealed-at-billboard-country (Accessed 22 January 2014)
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Garofalo, R. (2002), Crossing Over: From Black Rhythm & Blues to White Rock and Roll, Rhythm and Business: The Political Economy of Black Music (pp 112-137), New York: Akashit Books.
Lebrecht, (2013). How to build an audience by using social media metrics.[ONLINE] Available at: http://www.artsjournal.com/slippeddisc/2013/10/how-to-build-an-audience-by-using-social-media-metrics.html (Accessed 23 January 2014)
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Sandow (2014). Age of the Audience. [ONLINE] Available at: http://www.artsjournal.com/sandow/2011/03/age_of_the_audience.html. (Last Accessed 23 January 2014)
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Rhythm and Blues (R 'n' B) originated in America as a style of African American music. It evolved from blues and jazz with a new focus on rhythm. The term 'rhythm and blues' was first used by Billboard magazine in 1949 (Ripani, R.J. 2009) to replace the term 'race' music. Over time this genre has changed dramatically, rising in popularity and becoming influential in breaking down race barriers. Contemporary R 'n' B today includes more soul and rhythm than blues with many artists such as; Usher, Alicia Keys,
Michael Jackson and many more.
Classical audiences used to be much younger, ticket sales have been decreased and funding has been harder to find. Over many years the audiences have been aging.

Another concern is that there is fewer exposure to classical music around the world, it has been raised in some orchestral organisations and to individual musicians.
Here is a graph (left) (Shandow, 2006), which shows the statistics of the age group which dominates the audiences of classical music from 1992 to 2002. Groups of audience members in 1992 were between ages 35 and 44 years old and in 2002 were between the ages 45 to 52 (Shandow 2011).
Classical Dance
An example of dancing with in the Baroque Period.
Dances performed were at functions and ceremonials.

The History
This is an example of contemporary dance style for hip hop and rhythm and blues.
In the past a country music fan was seen as someone from a rural area, who is technology challenged. In todays society country music fans are now a large well-to-do group of consumers.
Despite artists in other genres using social media sites to gain popularity country music artists, establish themselves first on the radio, before accessing social media to increase their popularity.
An example of an Old Fashion Barn Dance
Originally, Rhythm and Blues was made only for African Americans. After accessing radio, rhythm and blues became popular, crossing over the race barrier (Garofalo, R., 2002). In the 1960s, rock and roll was incorporated, rating highly in popular music charts with a target audience of middle aged people. As disco and new technology appeared in the 1980s Rhythm and Blues transformed again adding more electronic beats, rap and soul. This expanded the audience to younger generations. In the 1990s, hip hop was incorporated maintaining currency among young followers.
In the 1950s to 60s, rhythm and blues transitioned onto radio with some protest. As technology advanced, it reached television and eventually the internet. MTV refused to play videos from black artists for many years, when eventually Michael Jackson's 'Billie Jean' video was broadcast. Rhythm and blues has successfully accessed media to innovate, create and reach its audience despite many hurdles and discrimination.
The music industry can use social media to examine and identified an audience for specific performance and productions. Researchers have spoken to successful players of the online media. Steven Lawson stated he had millions of followers on Twitter recommending him, with results on his website. (Lebrecht 2013)
Classical music has had many stages throughout history. Classical music evolved from as early as the dark ages. Songs were dedicated to the church, but soon composers increased the musical expression and contrast. In this era, we see Vienna being the centre of musical performance and great composers such as Mozart, Haydn and Beethoven.
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